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Customer relationship management

    
  If only customer loyalty were this easy. Effective CRM strategies help build long-term relationships.

Our view: Leading companies know the importance of building strong bases of loyal, profitable customers who are also advocates for the company.

Read the report: Advocacy in the customer focused enterprise: The next generation of CRM Done Right (US)
What we offer

Business consulting for CRM

Our extensive customer relationship management business consulting capabilities can help you achieve your goals.

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Partnering for solutions

Combine IBM expertise with leading customer relationship management applications.

CRM solutions

CRM alliances
Dan Hirschbuehler

“Every customer experience is an opportunity to nuture a customer into a brand advocate.”

Dan Hirschbuehler
CRM Leader,
Global and Americas

Thought Leadership

Research, analysis and perspectives to address critical business issues.

Turning shoppers into advocates: The customer focused retail enterprise (US)
Unlocking customer advocacy in retail banking: The customer focused enterprise (US)
CRM done right: an executive handbook for realising the value of CRM (US)
All customer relationship management reports (US)

Related offerings

Strategy & change consultants partner with company leaders to strategise, transform and hone their business capabilities.

Financial management services enable the finance function to address risks and drive enterprise-wide profit improvement.

Human capital management helps an organisation leverage the talent of their workforce to create true marketplace differentiation.

Application services leverages global delivery to address the full continuum of the application life cycle.


 
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Customer experience, branding & usability design
Customer experience, branding & usability design

Ensure a productive, memorable and reliable interactive experience for your users. (US)

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