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Marketing, sales and services

   
 
Shift focus to your customer
Our consultants work across an enterprise to help improve the efficiency and effectiveness of marketing, sales and customer service. We'll help you see improved customer loyalty, satisfaction and profitability across all channels.
Real results
New CRM solution helps TD Waterhouse UK improve service and cut training costs.New CRM solution helps TD Waterhouse UK improve service and cut training costs.
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All marketing, sales and services case studies (US)
Viewpoint
"Every interaction with a customer is an opportunity to drive loyalty.""Every interaction with a customer is an opportunity to drive loyalty."
Adam Klaber
Customer Relationship Management, Global Leader

  Reports from the IBM Institute for Business Value
The institute provides research and analysis focused on critical issues for senior executives.
Deeper customer insight: Understanding today's complex shoppers (US)
The strategic agenda for consumer products customer management (US)
Confounded by consumer purchase decisions? Consumer decision process modeling takes the guesswork out of revenue growth
Driving an operational model that integrates customer segmentation with customer management
All marketing, sales and services reports (US)
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Services put our marketing, sales and service expertise to work to solve your business problems.
IBM services for customer relationship management (US)
 
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