Start your cognitive journey

Data, in all forms, is expanding as a resource to be utilized. Yet in many industries and professions, the data explosion is outstripping the human capacity to understand the meaning hidden within that data.

Cognitive computing is able to unlock the potential in all data — internal, external, structured, unstructured, voice, and visual — and make it work together.

Glenn Finch - Global Managing Partner  - Cognitive and Analytics

Industry examples

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Retail

For a major retailer, IBM developed a cognitive solution that analyzes the client's data in the context of information from multiple external sources.

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Insurance

The cognitive systems of a leading provider of consumer insurance use Watson natural language capabilities to answer questions and provide advice.

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Healthcare

IBM is working with healthcare organizations to apply the technology in genomics to advance cancer care by accelerating DNA analysis for personalized treatment options.

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Banking

In financial services, IBM is working with clients to apply cognitive to better manage risk and provide personalized guidance and investment options.

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Communications

A North American communications company is reducing operating costs by more than 80 percent while improving customer satisfaction using IBM’s cognitive process redesign services and Watson virtual agents.

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Oil and gas

Woodside, Australia’s largest energy company, is becoming a cognitive business with Watson and IBM.

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