Hear from more than 1,700 Chief Marketing Officers
Today’s customers can shop around the globe, find out more than ever before about the organizations they’re dealing with, and share their views with hundreds of thousands, if not millions, of fellow customers. The expectations of consumers, citizens and business customers are soaring. And they can make or break brands overnight.
After face-to-face interviews with 1,734 CMOs, spanning 19 industries and 64 countries, we know CMOs are feeling stretched, but we also heard great excitement about the future of marketing. These conversations and our in-depth analysis of study findings underscore the need to respond to three new realities:
Insights from more than 1,700 CMOs – read the Executive Summary
Register to listen to the simulcast panel discussion with Jon Iwata, IBM Senior VP, Marketing and Communications, Elisa Steele, Exec VP & CMO at Yahoo! Inc., and Aaron Davis, CMO at Schneider Electric, moderated by Angelia Herrin, Editor, Harvard Business Review. The panel will discuss the evolving role of the CMO and findings of the IBM Global CMO Study.
Managing marketing change and complexity: Successful new strategies for CMOs – October 11, 2011, 10 am ET
Listen to the webinar featuring exclusive results from the 2011 Global CMO Study. Webinar host is Stephen Saunders, thecmosite.com, with Craig Hayman, General Manager of Industry Solutions IBM, and Peter Korsten, Global Leader of the IBM Institute for Business Value.
Digital era transforming CMO’s agenda, revealing gap in readiness
How prepared are CMOs to manage the data explosion, social media, and the growth of channel and device choices?
For the market factors they deem most important, how prepared do CMOs say they are?
What new capabilities can CMOs develop to help expand their personal influence?
CMOs from midsize firms are striking a better balance today between investing in solutions that drive efficiency and those that improve decision making, foster collaboration, and enhance customer relationships.
The IBM Global C-suite Studies