Most executives understand the promise of the internet of things: a network of interconnected machines that communicate with each other to drive efficiency. But what about drive revenue? Automotive companies, for example, have data on driver behavior captured by telematics within the engine and other parts of the car. This data is valuable to the automaker but it can also be the basis of a new revenue stream. Why not sell the data to insurance companies who can use it to more accurately price and manage risk? The potential for new business models and unprecedented margins is enormous.

Personal Benchmark

How ready are you?

Over 5,000 CxOs responded to our study - see how you compare in 5 steps.

Get Started

Or sign in to your existing IBM profile to view your results.

Explore the Studies

C

Redefining Boundaries: The Global C-suite Study

Find the insights to excel in the new competitive landscape.

C

Role Specific Points of View

Get insights into your area of expertise or see what’s happening with the rest of the C-suite.

Stay Informed

This is just the beginning

Receive more thought leadership, C-suite insights, event invitations and more.

Sign up