Most executives understand the promise of the internet of things: a network of interconnected machines that communicate with each other to drive efficiency. But what about drive revenue? Automotive companies, for example, have data on driver behavior captured by telematics within the engine and other parts of the car. This data is valuable to the automaker but it can also be the basis of a new revenue stream. Why not sell the data to insurance companies who can use it to more accurately price and manage risk? The potential for new business models and unprecedented margins is enormous.