Today’s leaders are now inundated with so much data and information that it’s difficult to detect meaningful knowledge and insight. Cognitive computing picks up where the human mind leaves off, allowing executives to organise and understand information from a wide range of sources that individuals could never process on their own. While the potential applications for cognitive are vast, IBM recommends that corporations think about cognitive as a journey during which teams learn how cognitive works, discover its uses and applications and then scale its impact across disciplines and geographies.

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