Build on The Work of Others

The more [ideas and digital goods] used, the more value they create because of the way they gestate, combine and layer onto other innovations. What starts as one idea quickly becomes a platform for countless other value-generating concepts. One of my students, for example, created an online product that now reaches one million people. He didn’t have to create the underlying software engine. He simply built his application on top of Facebook and other open platforms. That accelerated innovation and almost overnight scale would have been impossible a decade ago.

Erik Brynjolfsson, Ph.D.

Professor of Information Technology, and Director, MIT Center for Digital Business
MIT Sloan School of Management

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