An unprecedented number of technologies are all hitting at once: virtual and augmented reality, embeddables, 3D printing, robotics, and cognitive. Companies across all industry verticals are using these technologies to deliver better quality products and services at lower cost. The key challenge for executives is understanding what technologies are right for their businesses. IBM suggests taking an objective based approach: is your business objective to grow revenue, drive operational efficiency, cut costs or increase worker productivity? Which technologies will help you meet your objectives?