An issues-based portal providing news, thought leadership, case studies, solutions, and social media exchange for C-level executives.
The IBM SmartCloud portfolio has been expanded with the acquisition of SoftLayer, a leading global provider more… of cloud computing infrastructure. The combination of existing IBM SmartCloud offerings and SoftLayer provides customers of all sizes a robust and comprehensive array of cloud infrastructure-as-a-service solutions with the performance, flexibility, control and expertise you need. less
A report from IBM's Center for Applied Insights indicates the keys are effective engagement and intelligent investment. more… Importantly, evolving technology and social trends hold tremendous potential for engaging customers on an individual basis, helping to turn marketers’ long-held aspirations into reality. less
IBM's Institute for Business Value analyzes nearly 5000 interviews with CMOs and CIOs to provide fresh insights into the more… value of improved collaboration between CMOs and CIOs. It is a clear response to the radical shifts occurring in both the Marketing and Information Technology (IT) fields. less
Research and Insights
Mobile enterprises can attract new customers, transform business and IT infrastructure, develop mobile apps to boost enterprise efficiency, and improve customer service and interactions. more… Read The "upwardly mobile" enterprise, a new study from the IBM Institute for Business Value, to learn how leading enterprises rise to the top, including ROI, analytics, integration, and security. less
Learn the preventative measures that can improve security in this report from IBM's Institute for Business Value. In an more… increasingly connected world, the frequency and scope of data loss, “distributed denial of service” attacks and “social hacktivism” reinforce the need to protect assets aggressively and proactively. less
Successful leaders are infusing analytics throughout their enterprises to drive smarter decisions, enable faster actions and optimize outcomes. The IBM Institute for Business Value surveyed 900 business and IT executives from 70 countries. more… The research identified nine levers that together enable organizations to create value from an ever-growing volume of data from a variety of sources – value that results from insights derived and actions taken at every level of the organization. less
In today's connected era, innovative organizations are changing how they engage with employees, customers and partners more… from IBM uncovered insights on how to best leverage expanded connections. This report highlights seven case studies of organizations that are gaining advantage today. less
Discover how organizations are turning concepts into working reality as forward thinkers who embrace change more… are putting innovation to work in their organizations, their industries, and their world. less
In an increasingly complex world with an ever-pressing need to stay one step ahead of the competition, learn more… how IBM can help you mine data for deeper insights, make better decisions and optimize performance. less
Rethink IT. Reinvent Business. Cloud computing changes the way we think about technology and its positive impact on the enterprise.
The new workplace is now undeniably a mobile enterprise. However, the combination of anytime, anywhere more… transactions and a blurring of lines between corporate and individual use makes managing this environment a challenge for IT leaders. IBM can help develop the right strategy and governance and deliver a wide range of mobile enterprise services to create a more productive, connected workplace. less