Success for marketing and sales professionals increasingly depends upon gaining insight quickly across the more… universe of people, places, and things to transform the customer experience, open new markets and reduce organizational complexity. The Global CRM Leaders Study reports that achieving success requires a choice among three levers for success - Cost and Complexity Reduction, Strategic Service Delivery and Innovative Market Making. less
Take the complimentary assessment to find out via an interactive tool to help you compare current collaboration practices with best-in-class companies.
Research and Insights
Strategic Service Delivery redefines service approaches across new and traditional technologies to provide custom-tailored customer experiences.
Customer Relationship Management (CRM) executives face change of an unprecedented more… magnitude: more people are doing more online than ever before, creating more data and opportunity for interaction than at any time in history. Leaders understand that success depends on tapping into customer insight to understand and engage more effectively with customers. less
Watch a discussion on how banks can support customer-centric business models while protecting margins
CMSO Implications with Dan Hirschbuehler
The largest retailer in Europe sought to gain more control over its marketing processes and more effectively leverage its business intelligence.
TATA Group chose IBM to build the IT infrastructure for its TATA Sky satellite broadcasting service. more… Within its first year of operation, the company had signed up its one-millionth connection — a world-record growth rate for direct-to-home broadcasting. less
The IBM Multichannel Customer Experience Assessment includes three components that help drive a rapid more… understanding of how customers are supported today and where prioritized investments can have the greatest impact. less
Improve the efficiency and effectiveness of contact center operations with a high-quality customer experience across all appropriate channels.
Discover how to gain greater insight into buyer behavior and satisfaction.