Greg Welch of Spencer Stuart shares his perspective on the CMO role as a platform for leadership in the c-suite and, increasingly, in the boardroom. Read more.
Alistair Renne explains what the IBM and Twitter announcement means for business leaders. Read more.
CMOs wield more power in the boardroom, as CEOs increasingly call on them for strategic input. How will you seize this opportunity?
Research and Insights
Read what three CMOs from leading companies across different industries are doing to leverage this digital disruption and create customer engagement strategies that drive change and innovation.
The individual-centered economy is here. Learn how social media, mobility, analytics and cloud are changing how people and organizations interact.
Mobile is disrupting business models, providing companies with new sources of insight, and driving results. How are you reacting to these changes?
Marketing has long relied on data, but as the terabytes grow, progressive marketers are turning to science. Read more about how you can, too.
Watch Bridget van Kralingen, senior vice president of IBM Global Business Services share highlights of the recent C-suite Study.
Watch Petr Dvorak, vice president of Vodafone Czech Republic, discuss the importance of focusing on driving change and rallying around universal KPIs.
IBM research shows that many organizations are not ready for the everyone-to-everyone environment. How are you preparing for this radical disruption?
Collaborate with your customers to architect next generation customer experiences across physical and digital worlds.
Marketing pros are beginning to apply scientific rigor to their analysis to help prescribe best courses of action. Are you ready to get started?
Find out why CMOs are at the heart of enterprise transformation, then think about where you stand.
How can a CMO play a proactive role in leading the enterprise to see managing risk as a business opportunity?
Big data is making it easier to understand your customers and find answers to complex questions. Are you ready to join in?
PSA Peugeot Citroën and IBM are working to analyze massive amounts of data to deliver connected vehicles. How might you do more with data?
Carbonite is building stronger relationships with its customers with every contact. How are you staying in touch with your customers?
Lindt created a solution that makes it very easy for them to deliver a premium experience for their customers. How are you delighting your customers?
First Tennessee Bank uses advanced analytics to find the answers.
IBM Interactive Experience created a next-generation services capability that integrates the leading design capabilities and user experience experts with the innovation and data expertise of IBM researchers. How might this combination help you?
IBM can help transform marketing to engage customers in interactive dialogues across new and traditional channels. Are you looking for new ideas?
Innovative enterprises see opportunities strengthening customer engagement—whenever and wherever the customer wants. Where are your customers?
Predictive Customer Intelligence provides deep customer insights and makes recommended 'next best actions' based on customers' buying preferences and behaviors, to personalize and contextualize the customer experience in real-time.