IBM Leadership and innovation


Emerging trends, tools and tech guidance for the data-driven CMO


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IBM Connect

Orlando, Florida, January 30 – February 3

IBM InterConnect

Las Vegas, Nevada, February 21-25

Online Marketing Rockstars Conference

Hamburg, Germany, February 25-26


The U.S. Open Serves More Mobile Fans With Help From IBM and Snapchat

Find out how the U.S. Open partnered with IBM for mobile marketing.

Untangling ‘big data’ for digital marketing

Big data means big insights for digital marketing.

Enterprise Link Building Challenges (And Solutions)

Enterprises need link building. Here's why.

Analyze this: mobile, adtech, and big data analytics vendors fail to engage marketers

Closing the gap between a marketing product and a marketer's skillset.

5 tips for creating a cohesive customer journey

5 tips for data integration across a customer's journey.

Changes in Search Engine Marketing Trends

Get the latest industry trends to optimize your SEM.

Success stories & tips

Digital engagement and the art of restraint

How the US Open is innovating digital marketing.

Prepare for a seat on a board of directors

Tap your network to research corporate governance.

Foster collaboration between CFOs and CMOs

Working together to increase insight and profitabilit.



THINK Leaders is for current and aspiring C-level executives and senior business leaders seeking to excel in their rapidly changing roles. Along with the latest insights on business and technology, approved Executive members can connect with peers and enjoy exclusive access
to special events.



Strategies for the CDO in a new era of big data and advanced analytics.



CFO guidance on strategic risk management, regulation and performance.



Emerging trends, tools and tech guidance for the CMO.



New ideas and success stories for the CIO transforming business through tech.