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Leading marketers are leveraging technology to enhance the customer experience and improve business performance

As consumers continue to embrace social and mobile channels in ever-increasing numbers, leading marketers are more finding new ways to integrate technologies and transform their marketing approaches in order to keep up. The fourth annual IBM Global Survey of Marketers results reveal that in order to meet the demands of connected customers and maximize the success of their organizations, marketers must orchestrate and adjust their campaign activities across all channels by applying real-time technologies and advanced analytics. less

Discover how leading marketers grow profit and revenue faster than their peers A new report from IBM's Center for Applied Insights indicates the keys are effective engagement and intelligent investment

A report from IBM's Center for Applied Insights indicates the keys are effective engagement and intelligent investment. more Importantly, evolving technology and social trends hold tremendous potential for engaging customers on an individual basis, helping to turn marketers’ long-held aspirations into reality. less

Smarter Commerce is redefining value chain visibility Learn how connecting the dots from planning to execution can improve customer service and grow revenue (1.72MB, 12 pages)

Learn how connecting the dots from planning to execution can improve customer service and grow more revenue. Companies are recognizing the benefits of a multi-enterprise, synchronized Smarter Commerce approach to value chain management. less

Research and Insights

Combining big data and the scientific method to predict marketing outcomes Find out why progressive marketers are turning to science in this report from IBM's Center for Applied Insights

The marketing profession has long relied on data. But as the terabytes grow, progressive marketers are turningmore to science. They’re using systematic observation, testing and measurement to study broad behavioral patterns, drill down from the aggregate to the individual and produce new insights that improve business outcomes. Doing this effectively means mastering three capabilities – architecting data, applying science and influencing action. less

As Marketing moves to leverage information technology the need for CMO and CIO collaboration has never been greater IBM's Institute for Business Value analyzes nearly 5000 interviews with CMOs and CIOs to provide fresh insights

IBM's Institute for Business Value analyzes nearly 5000 interviews with CMOs and CIOs to provide fresh insights into the more value of improved collaboration between CMOs and CIOs. It is a clear response to the radical shifts occurring in both the Marketing and Information Technology (IT) fields. less

Driving top line growth by bringing science to the art of marketing Learn how customer analytics can pay off in this report from IBM's Institute for Business Value

Learn how customer analytics can pay off in this report from IBM’s Institute for Business Value. The more report identifies four stages of organizational capabilities and associated customer analytics strategies that are essential to developing an approach designed to drive growth and increase customer satisfaction. less

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Case studies

Providing the right products to the right customers at the right time First Tennessee Bank uses advanced analytics to find the answers(4:12)

First Tennessee Bank uses advanced analytics to find the answers.

Streamlining service design and delivery Globe Telecom synchronizes process change with technology to improve promotion effectiveness and efficiency

Globe Telecom synchronizes process change with technology to improve promotion effectiveness and efficiency.

Delivering personalized product offers across channels in real time Read the Forrester Research case study to learn how Dutch Bank, ING, found the right approach

Read the Forrester Research case study to learn how Dutch bank, ING, found the right approach.

Solutions

Enterprise Market Management Bring science to the art of marketing for better business results

End-to-end enterprise marketing management solutions from IBM can help transform all aspects of marketing more to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. less

Use advanced analytics to improve decision making and business performance 23,000 leading companies and organizations around the world gain deeper insights with Cognos analytics software

Over 20,000 companies and organizations around the world gain deeper insights with Cognos performance management solutions.

Smarter Commerce - Cross-channel experience assessment Optimizing channel strategy to maximize value (473KB, 2 pages)

Through an accelerated four week engagement, IBM can help you develop a channel strategy that is reflective of your more brand, establish design characteristics, key capabilities and an investment strategy for each channel, identify and prioritize channel innovation opportunities, and understand the high-level technical requirements to support the channel strategy. less

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