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Spotlight

From the c-suite to the boardroom, the CMO as a platform for leadership

Greg Welch of Spencer Stuart shares his perspective on the CMO Greg Welch of Spencer Stuart shares his perspective on the CMO role as a platform for leadership in the c-suite and, increasingly, in the boardroom. Read more.
 

Tapping the Public Pulse of the Planet

Tapping the Public Pulse of the Planet
Alistair Renne explains what the IBM and Twitter announcement means for business leaders. Read more.
 
 

Stepping up to the challenge: CMO insights from the Global C-suite Study (592KB, 24 pages)

CMOs wield more power in the boardroom, as CEOs increasingly call on them for strategic input. How will you seize this opportunity?

Research and Insights

Look Outside Your Industry: Top CMOs Share New Ways To Connect With Customers

Read what three CMOs from leading companies across different industries are doing to leverage this digital disruption and create customer engagement strategies that drive change and innovation.

Digital reinvention: Preparing for a very different tomorrow The individual-centered economy is here. (348KB, 24 pages)

The individual-centered economy is here. Learn how social media, mobility, analytics and cloud are changing how people and organizations interact.

The upwardly mobile enterprise: Setting the strategic agenda

Mobile is disrupting business models, providing companies with new sources of insight, and driving results. How are you reacting to these changes?

Combining big data and the scientific method to predict marketing outcomes

Marketing has long relied on data, but as the terabytes grow, progressive marketers are turning to science. Read more about how you can, too.

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Case studies

Finding answers to complex questions with Watson Finding answers to complex questions with Watson

Big data is making it easier to understand your customers and find answers to complex questions. Are you ready to join in?

PSA Peugeot Citroën is launching “connected services” for the car of the future PSA Peugeot Citroën is launching “connected services” for the car of the future

PSA Peugeot Citroën and IBM are working to analyze massive amounts of data to deliver connected vehicles. How might you do more with data?

Carbonite is using digital analytics to retain customers and save millions Carbonite is using digital analytics to retain customers and save millions

Carbonite is building stronger relationships with its customers with every contact. How are you staying in touch with your customers?

Lindt is mastering personalized e-commerce Lindt is mastering personalized e-commerce

Lindt created a solution that makes it very easy for them to deliver a premium experience for their customers. How are you delighting your customers?

Providing the right products to the right customers at the right time First Tennessee Bank uses advanced analytics to find the answers(4:12)

First Tennessee Bank uses advanced analytics to find the answers.

Solutions

IBM Interactive Experience IBM Interactive Experience creates a next-generation services capability

IBM Interactive Experience created a next-generation services capability that integrates the leading design capabilities and user experience experts with the innovation and data expertise of IBM researchers. How might this combination help you?

Enterprise Market Management IBM can help transform marketing to engage customers in interactive dialogues

IBM can help transform marketing to engage customers in interactive dialogues across new and traditional channels. Are you looking for new ideas?

MobileFirst Innovative enterprises see opportunities strengthening customer engagement

Innovative enterprises see opportunities strengthening customer engagement—whenever and wherever the customer wants. Where are your customers?

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