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Dow Jones CMO Suzi Watford

Marketing strategies for updating a classic brand


Event recap: CMO Live Chat with THINK Leaders

Find out how to excel in data-driven marketing from the experts


New Vocabulary: Content Marketing

Create profitable customer interactions with content that resonates


Learn from new C-suite research

Redefining Markets: The CMO Point of View

Learn how Torchbearer CMOs are expanding their roles by putting the entire customer journey first


Marketing is a (buyer) journey, not a destination

Invest across the experience, not the funnel


The Experience Revolution: The Game is on

Discover how 300+ marketing executives plan to navigate the digital revolution


Improve how you lead

How to transform your business with cognitive

Partner with your data to make better decisions


How strong is your strategy for data-driven personalization?

Assess your ability to create and track individualized omni-channel customer experiences


Take your next step with IBM

How to transform your marketing strategy with cognitive

Watch a demo on creating email, mobile, web and social experiences with high conversion rates


Learn how to converge digital and physical customer experiences

Experience an interactive demo on how to build an omni-channel shopping experience for your customers


Analyze data and find answers to your marketing challenges now

Try an easy-to-use tool for guided discovery and compelling data visualizations


Upcoming events for the CMO

Forrester Forum for Marketing Leaders

April 26-27 - New York, New York


The AIIM Conference

April 26-28 - New Orleans, Louisiana

IBM Vision

May 9-11 - Orlando, Florida


FMI Connect

June 20-23 - Chicago, Illinois


THINK Leaders is for current and aspiring C-level executives and senior business leaders seeking to excel in their rapidly changing roles. Along with the latest insights on business and technology, approved Executive members can connect with peers and enjoy exclusive access to special events.