As consumers continue to embrace social and mobile channels in ever-increasing numbers, leading marketers are more… finding new ways to integrate technologies and transform their marketing approaches in order to keep up. The fourth annual IBM Global Survey of Marketers results reveal that in order to meet the demands of connected customers and maximize the success of their organizations, marketers must orchestrate and adjust their campaign activities across all channels by applying real-time technologies and advanced analytics. less
A report from IBM's Center for Applied Insights indicates the keys are effective engagement and intelligent investment. more… Importantly, evolving technology and social trends hold tremendous potential for engaging customers on an individual basis, helping to turn marketers’ long-held aspirations into reality. less
Learn how connecting the dots from planning to execution can improve customer service and grow more… revenue. Companies are recognizing the benefits of a multi-enterprise, synchronized Smarter Commerce approach to value chain management. less
Research and Insights
The marketing profession has long relied on data. But as the terabytes grow, progressive marketers are turning more… to science. They’re using systematic observation, testing and measurement to study broad behavioral patterns, drill down from the aggregate to the individual and produce new insights that improve business outcomes. Doing this effectively means mastering three capabilities – architecting data, applying science and influencing action. less
IBM's Institute for Business Value analyzes nearly 5000 interviews with CMOs and CIOs to provide fresh insights into the more… value of improved collaboration between CMOs and CIOs. It is a clear response to the radical shifts occurring in both the Marketing and Information Technology (IT) fields. less
Learn how customer analytics can pay off in this report from IBM’s Institute for Business Value. The more… report identifies four stages of organizational capabilities and associated customer analytics strategies that are essential to developing an approach designed to drive growth and increase customer satisfaction. less
Marketing has always involved understanding and analyzing data. Today, marketing professionals are beginning to apply scientific rigor to their analysis - from collecting and architecting data through to prescribing best courses of action
Find out why CMOs are at the heart of enterprise transformation
See how organizations are creating a culture that is risk aware but not risk averse and how a CIO can play a proactive role in leading the enterprise to managing risk as a business opportunity.
CMSO Implications with Dan Hirschbuehler
First Tennessee Bank uses advanced analytics to find the answers.
Globe Telecom synchronizes process change with technology to improve promotion effectiveness and efficiency.
Read the Forrester Research case study to learn how Dutch bank, ING, found the right approach.
End-to-end enterprise marketing management solutions from IBM can help transform all aspects of marketing more… to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. less
Over 20,000 companies and organizations around the world gain deeper insights with Cognos performance management solutions.
Through an accelerated four week engagement, IBM can help you develop a channel strategy that is reflective of your more… brand, establish design characteristics, key capabilities and an investment strategy for each channel, identify and prioritize channel innovation opportunities, and understand the high-level technical requirements to support the channel strategy. less