Retail

Boutiques, malls, e-commerce, catalogs, television shopping: Consumers can now pick and choose where and how they shop. Service, value, convenience and entertainment are what they expect. So savvy retailers trust IBM to keep their customers shopping 'til they drop.

For retailers, success requires using multiple channels to reach consumers, then giving customers what they want, when and where they want it.

Industry expertise

"Personal values count more than demographics for today's shoppers - and are that much harder to target." Fred Balboni Global Leader, Retail

We work with retailers to make their supply chains transparent. And because selling great products is simply not enough, we also help them build great customer relationships. Our comprehensive customer relationship management strategies can enable you to integrate sales strategies across channels; improve distribution, delivery and customer service; and harness technology to enable an intelligent "sense and respond" approach to retailing.