Telecom’s Future is Social
Today around one third of the world’s population is online, and with the use of social media and mobile increasing, people are becoming more interconnected. As a result, customers are driving the conversation and transforming the way organisations do business. In IBM’s 2010 Global CEO Study, 93 percent of Communications Service Provider (CSP) CEOs identified “getting connected” as a top priority, to better understand, predict and give customers what they want.
The telecommunications industry has facilitated the rapid adoption of social networking & social business on a global scale, but are CSPs utilising these tools in their own business practices? What are some of the challenges they face, and what are they doing to adapt to the evolving marketplace?
Download the study from IBM's Center for Applied Insights to find out more.
Social Business Enterprise Strategy Accelerator
To truly understand how social technologies are being utilised, an organisation must reflect on their current capabilities and future opportunities. Questions such as, how is social media being used to foster collaboration and share knowledge? And in what areas can immediate action be taken to capitalise on the benefits of social media to transform and deliver sustainable competitive advantage?
So what are the initial steps to becoming a social business? IBM can assist your organisation through a short 6-8 week engagement to accelerate your social business strategy.