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Institute for Business Value
The IBM Institute for Business Value leverages IBM global industry and functional experts to discover emerging trends, business innovations and success patterns.
IBM Centre for Applied Insights
The IBM Centre for Applied Insight uncovers new ways of thinking, working and leading through research and analytics.
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Redefining Boundaries: Insights from the Global C-suite Study
Read how the top 6% of CMOs “outthink commotion” to create more meaningful customer experiences.
IBM a Leader in the IDC Marketscape
IBM a Leader in the IDC MarketScape: Worldwide Business Analytics Consulting and Systems Integration Services 2016 Vendor Assessment
Digital Transformation with IBM and SAP
Modernise customer experience and drive value from cognitive apps as you accelerate into the digital economy.
IBM announces intent to acquire Bluewolf
IBM extends analytics, experience design and industry consulting leadership with leading Salesforce consulting practice.
WSJ: Turner Enlists IBM’s Watson for Ad Sales Efforts
Watson to crunch huge data sets on behalf of marketers looking to buy ads on TBS, TNT, CNN.
IBM Interactive Experience Welcomes Resource Ammirati
IBM enhances global design and digital capabilities to create transformative brand experiences for clients.