Reputational risk and IT in 2013

How to protect brand value with security and business resiliency

Is IT leaving your company exposed to reputational damage?

Reputational risk and IT risk are interconnected. More than 600 executives in 23 industries across the globe who took part in the IBM Global Reputational Risk and IT Study—the largest study to date of its kind—agree. Managing reputational risk is crucial to their business, and managing IT risk is a major part of their efforts.

The question now is not whether IT risks affect your reputation, but what you can do to effectively prevent and mitigate those risks. Read this report to find out what IBM recommends to help prevent and mitigate the IT risks that most affect your reputation.


Six keys to effective reputational and IT risk management

Implications of the 2013 IBM Global Reputational Risk and IT Study

Six keys to effective reputational and IT risk management

Get the CIO and industry perspectives

C-level executives comprised 42% of the 2012 study. It is interesting to note that—compared to each other and to study respondents as a whole—CEOs, CIOs and CFOs often have widely divergent opinions on the affect of IT risk on their companies’ reputations and reputational risk management practices.

Reputational risk and the C-suite


Download the CxO point of view of the reputational risk study to understand if such differences of opinion are encouraging exploration of all areas of risk and potential solutions.


Rate your ability to protect your reputation in 2013


IBM Reputational Risk Index  IBM

Find out how your organization compares to benchmarks from the Global Reputational Risk and IT Study

The IBM Reputational Risk Index can help you be more proactive in identifying potential risks. You'll receive an overall score plus breakout scores on key focus areas, comparisons to other companies in your industry and country, and personalized guidance on improving your IT risk management position.

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Get the big picture

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Manage reputational risk with security

Manage reputational risk with business resiliency

Manage reputational risk with technical support services

Smarter Continuity and Resiliency

Smarter Continuity and Resiliency


2012 reputational risk and IT study

2012 reputational risk and IT study

For a detailed analysis of survey results, be sure to read the 2012 IBM Global Reputational Risk and IT Study report.

Reputational risk and IT in the banking industry

Reputational risk and IT in the banking industry

Reputational risk and IT in the insurance industry

Reputational risk and IT in the insurance industry

Reputational risk and IT in the energy and utilities sector

Reputational risk and IT in the energy and utilities sector