Our view: Leading companies know the importance of building strong bases of loyal, profitable customers who are also advocates for the company.
Read the report: Advocacy in the customer focused enterprise: The next generation of CRM Done Right (US)
What we offer
Business consulting for CRM
Our extensive customer relationship management business consulting capabilities can help you achieve your goals.
Partnering for solutions
Combine IBM expertise with leading customer relationship management applications.
CRM alliances
“Every customer experience is an opportunity to nurture a customer into a brand advocate.”
Dan Hirschbuehler
CRM Leader,
Global and Americas
Thought leadership
Research, analysis and perspectives to address critical business issues.
Turning shoppers into advocates: The customer focused retail enterprise (US)
Unlocking customer advocacy in retail banking: The customer focused enterprise (US)
CRM done right: an executive handbook for realising the value of CRM (US)
Related offerings
partner with company leaders to strategise, transform and hone their business capabilities.
enable the finance function to address risks and drive enterprise-wide profit improvement.
helps an organisation leverage the talent of their workforce to create true marketplace differentiation.
leverages global delivery to address the full continuum of the application life cycle.
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IBM 2008 Global Human Capital Study
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