Our view: By concentrating on customer advocacy, grocers can create new ways to differentiate themselves and produce truly loyal customers.
Read the report: Why advocacy matters to grocers: Surveyed consumers give retailers food for thought (US)
What we offer
Business solutions
Deep industry expertise provides the foundation for solving the most complex business problems.
Real results
German textile retailer s.Oliver Bernd Freier increases the functionality of its online shop and sees a new revenue develop.
“Personal values count more than demographics for today's shoppers — and are that much harder to target.”
Fred Balboni
Global Retail Leader
Thought Leadership
Research, analysis and perspectives to address critical business issues.
- Turning shoppers into advocates—The customer focused retail enterprise (read the report) (US)
- Turning shoppers into advocates—The customer focused retail enterprise (listen to the podcast) (US)
- Retail opportunities in a world of extremes: Understanding today's teens and boomers (US)
- Link to all reports (US)
Related offerings
- Strategy & change consultants
partner with company leaders to strategise, transform and hone their business capabilities.
- Financial management services
enable the finance function to address risks and drive enterprise-wide profit improvement.
- Human capital management
helps an organisation leverage the talent of their workforce to create true marketplace differentiation.
- Application services
leverages global delivery to address the full continuum of the application life cycle.
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IBM 2008 Global Human Capital Study
What are the critical factors that lead to effective workforce transformation?
