Our view: Following on from last year’s IBM consumer research “meeting the demands of the Smarter Consumer”, IBM surveyed more than 2,200 Australian consumers as well as over 30,000 consumers across 13 countries to determine how consumers are transforming the retail environment, explore their attitudes and what influences them in the shopping process.
Read the Australian executive summary: Capitalising on smarter consumer report (788KB)
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Ian Wong
ANZ Retail & Consumer Products Industry Leader
IBM Global Business Services
Jill Puleri
Global Retail Leader
IBM Global Business Services
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- Insights from the Global CEO Study - Retail Industry Executive Summary (PDF, 1.68MB)
- Meeting the demands of a Smarter Consumer (2010) (PDF, 851KB)
- Smarter Food Chain (2009) (PDF, 1.43MB)
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Capitalising on the Smarter Consumer
Sky Business interviews Ian Wong, IBM Retail & Consumer Products Industry Leader, ANZ on findings of our latest study.
