Our view: How customers feel about the experience they have with their bank substantially impacts their economic value to the bank. To win a deeper commitment, banks must focus on changing attitudes and perceptions.
Read the report: Unlocking customer advocacy in retail banking: The customer focused enterprise (US)
What we offer
Business solutions
Deep industry expertise provides the foundation for solving the most complex business problems.
Real results
IBM helped Bank of America identify US$40 million of simplification and cost savings projects over two years using a component-based business model methodology.
“Global forces are disrupting the traditional banking industry and creating novel growth opportunities for banks.”
Sarah Diamond
Americas Banking Leader, IBM Global Business Services
Thought Leadership
Research, analysis and perspectives to address critical business issues.
Related offerings
- Strategy & change consultants
partner with company leaders to strategise, transform and hone their business capabilities.
- Financial management services
enable the finance function to address risks and drive enterprise-wide profit improvement.
- Human capital management
helps an organisation leverage the talent of their workforce to create true marketplace differentiation.
- Application services
leverages global delivery to address the full continuum of the application life cycle.
We're here to help
IBM 2008 Global Human Capital Study
What are the critical factors that lead to effective workforce transformation?
