Over the last 12 months organisations that have utilised analytics have reported a 57% increase in their ability to create competitive advantage. This is creating a divide between those companies that see the value of business analytics and those that have yet to embrace them. Using insights gathered from more than 4,500 managers and executives we can identify the importance of engaging customers as individuals and the three key competencies that will enable your company to do so:
- Information management
- Analytics skills and tools
- Data orientated culture
Further, the study identifies two distinct paths that organisations travel while gaining analytic sophistication, and provides recommendations to accelerate organisations on their own paths to analytic transformation.
Wondering where to begin? Or how to go faster? IBM can help your organisation realise the benefits of the data you are collecting through short, sharp engagements that deliver immediate value.
Business Analytics and Optimisation Jumpstart for Customer Insights
The BAO Jumpstart for Customer Insights is a rapid process to develop an actionable road map towards state of the art marketing and customer experience capabilities. IBM will work with you to identify actionable insights from your customer data and prove the value of moving towards a data driven organisation.
Business Analytics and Optimisation Jumpstart for Strategic Alignment
BAO for Strategic Alignment is a short-term strategic engagement to identify areas of business opportunity. IBM will work with you to evaluate current analytics competencies and develop a roadmap and actionable recommendations to achieve your business objectives.
Analytics: The new path to value
Knowing what happened is no longer adequate for leaders. You need to know what is happening now, what is likely to happen next and what actions you should take in the future. Based on our analysis of survey results, combined with interviews with academic and subject matter experts, this study offers recommendations on how organisations can bolster their analytics capabilities to achieve long-term advantage.
Business Analytics and Optimisation Services
Business Analytics and Optimisation Strategy
Realise your business optimisation objectives faster with less risk and at a lower cost through an effective information strategy. Applied enterprise wide or deep within a business function, business optimisation provides resolution spanning policy, analytics, business process, organisation, applications and data.
Advanced Analytics and Optimisation
Tackle and solve your most complex problems and create unique predictive capabilities for intelligent decisions. The advanced innovative research in data analytics and optimisation helps us to establish a proactive versus reactive strategy to enhance performance and improve operational efficiency.
Enterprise Information Management
Achieve data integration between disparate systems to improve business processes and total business performance, and make intelligent decisions.
Business Intelligence and Performance Management
Improve decision-making, productivity and efficiency through an environment where relevant, actionable, accurate and timely information is provided to monitor and improve performance. The ability to optimise performance within a company typically depends on a decision-makers' ability to measure.
Enterprise Content Management
Reduce processing cycle time, improve customer service and compliance, and establish agility and flexibility. Most companies have vast stores of content existing throughout the entire enterprise.
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Featured analyst reports
IBM BAO Services named a Worldwide Business Analytics IT Consulting and Systems Integration Services Leader in IDC MarketScape‘s 2012 Vendor Analysis .
What is Watson?
View the interactive version of "IBM's Watson and the Future of Data"
Fred Balboni, Global Leader, Business Analytics and Optimisation services, discusses the findings from the recent IBM and MIT Sloan Management Review study, "Analytics: The new path to value"
Smarter Analytics for Better Business Outcomes
Smarter Analytics is helping organisations turn information into insight, and insight into better business outcomes. By analysing data from a plethora of sources, analytics enables organisations to reveal complex patterns and trends. These capabilities are critical for organisations who need to make the right decisions at the right times.