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Uncovering business value in "Big Data" Uncovering business value in "Big Data"

A global study from IBM’s Institute for Business Value explores how innovative enterprises are gaining competitive more advantage through the use of Big Data and analytics. The paper uses case studies to illuminate the complexities faced by organizations working with Big Data and the benefits they are deriving. less

Analytics in the boardroom (US) Discover key steps to data-driven decision making

As organisations increasingly become data-driven, corporate boards will expect precise answers to questions more posed to the management team. Analytics allows organisations to identify the components of complex activities and ecosystems, understand dynamics and interdependencies, predict what is likely to occur next, and even recommend the best action to take. What once seemed impossibly uncertain is now knowable. less

Discover the power of Smarter Analytics (US) Discover the power of Smarter Analytics

On a Smarter Planet, those with the best information will win. Already, organisations that embrace analytics are outperforming more their competition—and the gap is widening. They are extracting insights not only from enterprise data, but also from “Big Data” that is continuously flowing in from a variety of new sources. These insights help them make better, faster decisions and automate processes. less

Research and Insights

Predictive analytics: a smarter way to enhance customer relationship management

Discover five predictive imperatives for maximizing customer value

Using analytics to achieve competitive advantage (US) Learn how smart companies are gaining an edge in this report from IBM’s Institute for Business Value in collaboration with the MIT Sloan Management Review. The report identifies a growing divide between those companies that see the value of business analytics and are transforming themselves to take advantage of these newfound opportunities and those that have yet to embrace them.

Learn how smart companies are gaining an edge in this report from IBM’s Institute for Business Value in collaboration with more the MIT Sloan Management Review. The report identifies a growing divide between those companies that see the value of business analytics and are transforming themselves to take advantage of these newfound opportunities and those that have yet to embrace them. less

Outperforming in a data-rich, hyperconnected world (PDF, 1.6MB) Outperforming in a data-rich, hyperconnected world

Discover how leading enterprises are tapping into Big Data to improve performance and results in this report from the IBM more Centre for Applied Insights in cooperation with the Economist Intelligence Unit. The report is based on a survey of nearly 1,200 executives across nine industries in 64 countries, and investigates their ability to capture data, share insights and take actions based on what they learn. less

Analytics: The new path to value Discover how the smartest organizations are embedding analytics to transform insights into action in an interactive report from the IBM Institute for Business Value in collaboration with the MIT Sloan Management Review

Discover how the smartest organizations are embedding analytics to transform insights into action in an interactive report frommore IBM's Institute for Business Value in collaboration with the MIT Sloan Management Review. The report discovers that top performing organizations are twice as likely to use analytics to guide both day-to-day operations and future strategies. less

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Recent videos

  • Watch the video

    The new marketing pipeline (00:03:59)

    The marketing landscape is rapidly changing. We can now tailor campaigns to individuals, track their response and refine our messaging based on real-time analytics insights. Find out how.

  • Watch the video

    Predictive Analytics: Fixing the way we fix things (00:02:43)

    With analytics, you can instrument your processes, capture data as it occurs and use statistical models to predict potential problems. Christopher Conradi, an IBM client technical specialist, discusses how analytics and sensors work together to know when to fix something before it breaks down, even if it's buried beneath city streets.

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    Making the complex simple for better decision making (00:04:19)

    This client story is about how analytics has been applied to Westfield Insurance's product portfolio and agent network to drive greater insights, manage risk, service customers and differentiate the company in the markets it serves

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    Using analytics to find answers at the Cincinnati Zoo (00:02:59)

    The Cincinnati Zoo is using IBM business analytics software to drive new revenue, improve member visits and integrate all ticketing, retail, and food sales operations. The zoo projects a $350,000 increase in revenue in year one and an additional 50,000 new visits per year using the IBM analytics solution.

Case studies

Geisinger Health System consolidates clinical, procedural and research data in a massive storehouse (00:04:48) Watch the video

Learn about the Clinical Decision Intelligence System (CDIS) that IBM helped Geisinger Health System to build as part of their more information-led transformation journey. less

ING Bank Slaski S.A.: Automates marketing efforts to use real-time data for increased success (PDF, 621KB) ING Bank (Poland) increases service to customers while driving new sales.

A banking leader in Poland increases service to customers and grows revenue by deploying analytics tools to improve more understanding of customer wants and needs. less

Solutions

Business Analytics and Optimisation (US) Services and software to help you predict and respond to opportunities and threats

Services and software to help you predict and respond to opportunities and threats

Information infrastructure: Take control of your information growth (US) Information Overloaded? Powerful new solutions to keep it under control, secure and ready to deliver. Get the insights

Implement a balanced approach to make the best use of information while managing the explosive growth in data from existing more and new sources. less

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  • Luke Macfarlane

    Luke Macfarlane

    IBM C-Suite Specialist

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C,The Customer-activated Enterprise,Sub title: Insights from the Global C-suite Study

Ten years, 17 studies and 23,000 face-to-face executive interviews have given us rich insights into how private and public sector leaders think. ‘The Customer-activated Enterprise’ is our first simultaneous study of the entire C-suite.