A global study from IBM’s Institute for Business Value explores how innovative enterprises are gaining competitive more… advantage through the use of Big Data and analytics. The paper uses case studies to illuminate the complexities faced by organizations working with Big Data and the benefits they are deriving. less
As organisations increasingly become data-driven, corporate boards will expect precise answers to questions more… posed to the management team. Analytics allows organisations to identify the components of complex activities and ecosystems, understand dynamics and interdependencies, predict what is likely to occur next, and even recommend the best action to take. What once seemed impossibly uncertain is now knowable. less
On a Smarter Planet, those with the best information will win. Already, organisations that embrace analytics are outperforming more… their competition—and the gap is widening. They are extracting insights not only from enterprise data, but also from “Big Data” that is continuously flowing in from a variety of new sources. These insights help them make better, faster decisions and automate processes. less
Research and Insights
Discover five predictive imperatives for maximizing customer value
Learn how smart companies are gaining an edge in this report from IBM’s Institute for Business Value in collaboration with more… the MIT Sloan Management Review. The report identifies a growing divide between those companies that see the value of business analytics and are transforming themselves to take advantage of these newfound opportunities and those that have yet to embrace them. less
Discover how leading enterprises are tapping into Big Data to improve performance and results in this report from the IBM more… Centre for Applied Insights in cooperation with the Economist Intelligence Unit. The report is based on a survey of nearly 1,200 executives across nine industries in 64 countries, and investigates their ability to capture data, share insights and take actions based on what they learn. less
Discover how the smartest organizations are embedding analytics to transform insights into action in an interactive report frommore… IBM's Institute for Business Value in collaboration with the MIT Sloan Management Review. The report discovers that top performing organizations are twice as likely to use analytics to guide both day-to-day operations and future strategies. less
The marketing landscape is rapidly changing. We can now tailor campaigns to individuals, track their response and refine our messaging based on real-time analytics insights. Find out how.
With analytics, you can instrument your processes, capture data as it occurs and use statistical models to predict potential problems. Christopher Conradi, an IBM client technical specialist, discusses how analytics and sensors work together to know when to fix something before it breaks down, even if it's buried beneath city streets.
This client story is about how analytics has been applied to Westfield Insurance's product portfolio and agent network to drive greater insights, manage risk, service customers and differentiate the company in the markets it serves
The Cincinnati Zoo is using IBM business analytics software to drive new revenue, improve member visits and integrate all ticketing, retail, and food sales operations. The zoo projects a $350,000 increase in revenue in year one and an additional 50,000 new visits per year using the IBM analytics solution.
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Ten years, 17 studies and 23,000 face-to-face executive interviews have given us rich insights into how private and public sector leaders think. ‘The Customer-activated Enterprise’ is our first simultaneous study of the entire C-suite.