Step up to the challenge
The digital world has reframed the dynamics of business, making the customers more informed and socially connected. To understand such empowered buyers, information sought from a blanket demographic will no longer work. Organisations that look for deeper insights into their customer’s wants and needs will have a better chance of identifying where to play and how to win.
The audience is much more fragmented today, interacting and drawing information through multiple channels. To gain their attention and loyalty, marketers need to appeal to them in ways that they perceive valuable. The key lies in cultivating meaningful relationships. To do so, marketers need to maximise value at every touch, without being intrusive.
How a company is perceived today is more than a product of its mission statement, logo, advertising and blog posts. The brand value should reflect in everything an enterprise does, even in the way its employees interact with customers. This is a critical step towards building a cohesive brand culture and increasing brand equity.
Research and Insights
IBM's Institute for Business Value analyzes nearly 5000 interviews with CMOs and CIOs to provide fresh insights into the more… value of improved collaboration between CMOs and CIOs. It is a clear response to the radical shifts occurring in both the Marketing and Information Technology (IT) fields. less
Insights from IBM’s Global CMO Study and the right partnerships can help CMOs get closer to the customer. Success in more… collaborating with external and internal partners to achieve greater customer intimacy will be the hallmark of the strengthened CMO. less
Learn how customer analytics can pay off in this report from IBM’s Institute for Business Value. The report identifies four more… stages of organizational capabilities and associated customer analytics strategies that are essential to developing an approach designed to drive growth and increase customer satisfaction. less
The future of retail: How Australian retailers can compete
In this series of videos. Andy Nicholas discusses the current exposure of Australian retailers to offshore, online competitors but also addresses their opportunity, the lessons learned from North America, and provides the vision for seamless cross channel retailing.
What lessons have been learned in North America in cross-channel retailing that can help Australian retailers
What are some of the measured benefits that retailers have realised from implementing multi-channel approaches in your experience?
How would you recommend an Australian business start out on the journey of multi channel retailing?
What is Smarter Commerce and how has IBM built it's capabilities in this area in the last year?
What factors have brought the current challenge to Australian retailers? What approaches can they use to compete with online, offshore competitors?
Hitworks Client Case Study
The marketing landscape is rapidly changing. We can now tailor campaigns to individuals, track their response and refine our messaging based on real-time analytics insights. Find out how.
Find out why CMOs are at the heart of enterprise transformation
See how organizations are creating a culture that is risk aware but not risk averse and how a CIO can play a proactive role in leading the enterprise to managing risk as a business opportunity.
CMSO Implications with Dan Hirschbuehler
First Tennessee Bank uses advanced analytics to find the answers.
Globe Telecom synchronizes process change with technology to improve promotion effectiveness and efficiency.
Read the Forrester Research case study to learn how Dutch bank, ING, found the right approach.
End-to-end enterprise marketing management solutions from IBM can help transform all aspects of marketing to engage more… customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. less
Over 20,000 companies and organizations around the world gain deeper insights with Cognos performance management solutions.
Through an accelerated four week engagement, IBM can help you develop a channel strategy that is reflective of your brand, establish design more… characteristics, key capabilities and an investment strategy for each channel, identify and prioritize channel innovation opportunities, and understand the high-level technical requirements to support the channel strategy. less
I'm here to help
IBM C-Suite Specialist
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- Or call me at: +61294079658
- mobile: +61-412022922
Ten years, 17 studies and 23,000 face-to-face executive interviews have given us rich insights into how private and public sector leaders think. ‘The Customer-activated Enterprise’ is our first simultaneous study of the entire C-suite.