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Blog: We understand the challenges, now on to the solutions Today social media and digital marketing are a routine part of any marketers conversation. But the impacts of the digital age will be far greater than the marcom’s sphere. Last week “A Snapshot of Australia’s Digital Future to 2050″ was released. This detailed report provides some insights into the economic, industry and societal impacts to be expected…

Today social media and digital marketing are a routine part of any marketers conversation. But the impacts of the digital age willmore be far greater than the marcom’s sphere. Last week “A Snapshot of Australia’s Digital Future to 2050″ was released. This detailed report provides some insights into the economic, industry and societal impacts to be expected… less

IBM Global CMO Study (2011) Register now to access the study and receive the Australian and New Zealand perspective

Register now to access the study and receive the Australian and New Zealand perspective

Today's smarter consumer requires a smarter approach to Marketing (00:02:16) Discover how technology is reshaping Marketing

Discover how technology is reshaping Marketing

Research and Insights

As Marketing moves to leverage information technology the need for CMO and CIO collaboration has never been greater (US) IBM's Institute for Business Value analyzes nearly 5000 interviews with CMOs and CIOs to provide fresh insights

IBM's Institute for Business Value analyzes nearly 5000 interviews with CMOs and CIOs to provide fresh insights into the more value of improved collaboration between CMOs and CIOs. It is a clear response to the radical shifts occurring in both the Marketing and Information Technology (IT) fields. less

Collaborating to achieve customer centricity (PDF, 1.3MB) Collaborating to achieve customer centricity

Insights from IBM’s Global CMO Study and the right partnerships can help CMOs get closer to the customer. Success in more collaborating with external and internal partners to achieve greater customer intimacy will be the hallmark of the strengthened CMO. less

Driving top line growth by bringing science to the art of marketing (US) Learn how customer analytics can pay off in this report from IBM's Institute for Business Value

Learn how customer analytics can pay off in this report from IBM’s Institute for Business Value. The report identifies four more stages of organizational capabilities and associated customer analytics strategies that are essential to developing an approach designed to drive growth and increase customer satisfaction. less

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Recent videos

The future of retail: How Australian retailers can compete

In this series of videos. Andy Nicholas discusses the current exposure of Australian retailers to offshore, online competitors but also addresses their opportunity, the lessons learned from North America, and provides the vision for seamless cross channel retailing.

Case studies

Providing the right products to the right customers at the right time (00:04:12) First Tennessee Bank uses advanced analytics to find the answers

First Tennessee Bank uses advanced analytics to find the answers.

Streamlining service design and delivery (US) Globe Telecom synchronizes process change with technology to improve promotion effectiveness and efficiency

Globe Telecom synchronizes process change with technology to improve promotion effectiveness and efficiency.

Delivering personalised product offers across channels in real time (US) Read the Forrester Research case study to learn how Dutch Bank, ING, found the right approach

Read the Forrester Research case study to learn how Dutch bank, ING, found the right approach.

Solutions

Enterprise Market Management (US) Bring science to the art of marketing for better business results

End-to-end enterprise marketing management solutions from IBM can help transform all aspects of marketing to engage more customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. less

Use advanced analytics to improve decision making and business performance (US) 23,000 leading companies and organizations around the world gain deeper insights with Cognos analytics software

Over 20,000 companies and organizations around the world gain deeper insights with Cognos performance management solutions.

Smarter Commerce - Cross-channel experience assessment (PDF, 473KB) Optimising channel strategy to maximize value

Through an accelerated four week engagement, IBM can help you develop a channel strategy that is reflective of your brand, establish design more characteristics, key capabilities and an investment strategy for each channel, identify and prioritize channel innovation opportunities, and understand the high-level technical requirements to support the channel strategy. less

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  • Luke Macfarlane

    Luke Macfarlane

    IBM C-Suite Specialist

  • Or call me at: +61294079658
  • mobile: +61-412022922

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C,The Customer-activated Enterprise,Sub title: Insights from the Global C-suite Study

Ten years, 17 studies and 23,000 face-to-face executive interviews have given us rich insights into how private and public sector leaders think. ‘The Customer-activated Enterprise’ is our first simultaneous study of the entire C-suite.