Success for marketing and sales professionals increasingly depends upon gaining insight quickly across the more… universe of people, places, and things to transform the customer experience, open new markets and reduce organizational complexity. The Global CRM Leaders Study reports that achieving success requires a choice among three levers for success - Cost and Complexity Reduction, Strategic Service Delivery and Innovative Market Making. less
To successfully leverage social media and capture the time, attention and valuable insights of your customers, your more… organisation needs to design experiences that deliver value to your audience. less
Research and Insights
By assigning ‘focal jobs’ to the right people within your organisation, you can help influence the successmore… of your employees, practices and performance. This whitepaper highlights the challenges and considerations when introducing focal positions into your corporate culture. Register now to read the full whitepaper. less
Customer Relationship Management (CRM) executives face change of an unprecedented magnitude: more people are doingmore… more online than ever before, creating more data and opportunity for interaction than at any time in history. Leaders understand that success depends on tapping into customer insight to understand and engage more effectively with customers. less
Watch a discussion on how banks can support customer-centric business models while protecting margins
CMSO Implications with Dan Hirschbuehler
TATA Group, launched its business in a short time and crossed the one million connections mark in its first year of operations.
The IBM Multichannel Customer Experience Assessment includes three components that help drive a rapid understanding ofmore… how customers are supported today and where prioritized investments can have the greatest impact. less
Discover how to gain greater insight into buyer behaviour and satisfaction
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IBM C-Suite Specialist
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Ten years, 17 studies and 23,000 face-to-face executive interviews have given us rich insights into how private and public sector leaders think. ‘The Customer-activated Enterprise’ is our first simultaneous study of the entire C-suite.