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Events

The Harvard Business Review and IBM present an exclusive look into the findings of the 2011 IBM Global CMO Study

Register for the replay

Case studies

- Rising to the challenge (5:30)
Discover how IBM and Telstra worked together to recover and reconnect the Telstra network in the wake of the 2011 Queensland floods.
- Engage. Develop. Deliver.
This Gartner case study explores how IBM was able to identify and replace redundant business processes to streamline their application portfolio.
- Drilling for Knowledge (US)
Discover how Repsol is using advanced analytics to discover new oil deposits
- Using analytics to find answers at the Cincinnati Zoo (2:59)
Watch the video to learn how the Zoo is using analytics to help drive revenue and improve the experience for visitors

Spotlight

- The 2011 IBM Global CMO Study
The first of its kind and size, the 2011 IBM Global CMO Study will explore emerging trends impacting CMOs, revealing how they are responding to the evolving scope and needs of marketing.
- Driving top line growth by bringing science to the art of marketing (1.29MB)
Learn how customer analytics can pay off in this report from IBM's Institute for Business Value
- A discussion on the future of leadership from today's leaders (US)
Gain insights from a special IBM forum and visit the THINK Booth for a series of videos on leadership

Research and insights

- Managing threats in the digital age (US)
Discover strategies that address today's complex risk and compliance needs
- From social media to Social CRM
A two part series on what customers want and reinventing the customer relationship
- Smarter Commerce is redefining value chain visibility (1.72MB)
Learn how connecting the dots from planning to execution can improve customer service and grow revenue
- Go inside the minds of over 3,000 leading CIOs
Download the full study and explore additional information including industry highlights and case studies

Video not available.

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Tweets

Noteworthy

- Creating a smarter planet
IBM interviewed some of its sharpest minds in Australia and New Zealand to discover what they’re doing to achieve a smarter planet. What resulted was a set of inspirational videos.
- A new destination for Marketing Executives
Research and insights, case studies and IBM solutions to help CMOs gain new insights and improve Marketing performance

Visit the new CMO: Leadership and Innovation page