Retail solutions

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Transform your retail business with engaging brand experiences that strengthen your customer relationships, drive profitable growth and build competitive advantage.

Address your critical business needs:


Understand, connect and engage your customers to deliver personalised shopping experiences


Customers expect personalisation and want a one-on-one relationship with your brand. Harness the vast amounts of customer data available to create a single view of each customer, find patterns and deliver more relevant promotions - both online and in-store.

Build an efficient merchandising and supply network to anticipate and meet the demands of empowered customers


Technology can help you better understand complex, overlapping variables like consumer trends, demographics, seasonality and vendor limitations. With smarter merchandising and a more agile supply network, you can successfully match customers to offers and deliver merchandise with greater efficiency, transparency and accountability.

Transform and optimise operations to improve performance and operational efficiency


Operations that are fluid, flexible and integrated drive benefits that go right to the bottom line. Today's efficient and highly-secure tools, technologies and services can improve your procurement, finance, administration, HR, budgeting, IT and business management functions.

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  • Danny Bagge

    View from the top

    IBM's head of Retail, Danny Bagge talks about adaptability, automation and the challenges retailers face today.

  • The Power of Insight .

    The Power of Insight eBook

    Hear insights from industry experts on how to capitalise on real-time offers, deliver true omni-channel experiences, and engage millenials.

  • IBM Retail Solutions Guide.

    IBM Retail Solutions Guide

    Extend brand value, deepen customer relationships and offer differentiated assortment.

  • Shoppers disrupted:  Retailing through the noise

    Shoppers disrupted: Retailing through the noise

    Learn how digital technologies are disrupting the retail industry at every level in this IBM Institute for Business Value report.

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