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Retail technology solutions

Prepare for the future of retail with AI productivity and data technologies

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Transform the retail experience with AI

Transform the retail experience with AI

In a consumer landscape saturated with goods, modern retail businesses need the latest technology to keep a competitive advantage when it comes to customer needs, IT services and the overall retail experience.


With generative AI and automation technologies, retailers can drive productivity and innovation across various business functions such as IT departments, HR professionals, financial experts and customer service, in areas such as:

  • Customer behavior forecasting
  • Supply chain optimization
  • Seamless ecommerce experiences
  • Enhanced productivity in core workflows
  • Skills development
  • Employee communications
  • Accelerated financial forecasting
  • Enhanced risk management

Use cases

Explore real-world applications for AI in retail.

AI Productivity Customer experience Data for AI Talent Management Finance
Simplify application modernization and IT operations

Build, integrate and manage systems of powerful AI agents and assistants to augment key roles, workflows and operations in retail businesses. Discover how you can meet your aspirations by combining traditional and generative AI.

AI in action podcast: How AI agents will reinvent productivity AI in Action report

Retail technology solutions

Case studies

Case studies

Max Mara

The upscale, ready-to-wear clothing company redesigns order-to-cash for a better buying experience.

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Edeka

German supermarket improves operations with natural language support and generative AI using IBM Watson® Discovery and IBM® watsonx.ai™.

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Ferrari

IBM has helped design a digital experience for fans that lives up to the legendary style and quality of the Ferrari brand.

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Carhartt

Iconic American clothing company drives international growth while saving USD 1.1 million with IBM i, IBM® Power Systems™ and IBM Storage.

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John Lewis & Partners

Department store successfully migrates to a next-generation, cloud-based system to streamline its operations.

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TAG Heuer

Luxury watch company shines online during COVID-19 by confronting disruptions with a digital engagement engine.

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Ready to transform your retail business?

Get in touch with our experts to discuss transformation of your retail business, operations and technologies

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