Consumer Products

Consumer Products Highlights

• Winning over the empowered consumer - why trust matters (US)
• Smarter commerce for consumer products (US)
• The future of the consumer products industry (PDF, 396KB)
• Consumer products industry framework from IBM (US)

Marketing Features

The Empowered consumer is at the centre of a changing landscape for CP marketing. It is therefore imperative to develop the capability to access and leverage new data driven insights by combining store, consumer (structured and unstructured) and third party in data in ways that enable brand differentiation, develop relevant innovation, consumer dialogue and effective campaign and media execution.

• Social Media (PDF, 950KB)

  Access to the best information and insights can determine success or failure in terms of market performance. With access to the right information and the expertise to extract its value, consumer products could tap into markets work an extra $20trn by 2020.

• From Stretched to Strengthened (PDF, 1.20MB)

  Consumer Products Industry highlights from the Global Chief Marketing Officer study

• Smarter Consumer Products Marketing (PDF, 832KB)

  Understanding consumers, building brands

• BAO Jumpstart (PDF, 682KB)

Sales Features

Smarter Consumer Products brings together an enterprise platform to deliver integrated, consistent information and analytics that utilises a broad range of data sources. Thus enabling Executives to answer the big strategic questions facing CP and delivering ‘game changing capabilities across the CP enterprise’.”

• Sun World International (US)

  How Sun World International harvested insights to maximize profitability and meet customer demand.

• Demand Signal Repository for Consumer Products (PDF, 283KB)

  Create breakaway, demand driven insight.

ConAgra Mills and IBM (00:04:11)

Information Technology for Consumer Products

• The power of Cloud (PDF, 822KB)
• Connecting the dots for Smarter Commerce (PDF, 1.72MB)

• The Essential CIO (PDF, 693KB)

  Consumer products industry highlights from the Global Chief Information Officer Study

See how IBM Smarter Analytics can help your business (00:03:41)

Supply Chain Features

Solutions that deliver Supply chain planning and execution capabilities across the extended enterprise, enabling companies to anticipate, control and react to demand and supply volatility within the supply chain. Managing how and where you fulfill orders, how much inventory you should store where, and the planning and execution of your shipments to meet customer commitments. IBM provides the ability to understand, manage and direct the supply chain in order to make the supply chain smarter.

• Supply chain management (US)

• Anticipating Demand Signals (PDF, 783KB)

  Amid a host of changes in this industry, the goal of growing ever closer to the consumer remains constant

• Commodity price optimization for consumer products (PDF, 128KB)

  Mitigate commodity price volatility

• Managing volatility through Smart inventory planning (PDF, 655KB)

  Clear: an analytical subscription service from IBM

Smarter Commerce and the Value Chain (00:04:29)

Mars uses deep computing to improve sustainability of cocoa crops worldwide (00:02:51)

Resources

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• Communicate and collaborate in a mobile environment

Integrate voice, data and video capabilities to help improve flexibility and productivity while reducing costs and complexity in the workplace.

• Journey toward unified communications for mobile and social collaboration (1.1MB)

Employees want access to unified communications that integrate voice, video and social tools. IBM offers services that can help.

• IBM Smarter Commerce can help ensure your value chain is synchronised (00:03:44)

Smarter Commerce offers flexible business-to-business integration solutions and a strategy to help ensure your value chain is synchronised. (Video)

• Intelligent cost management of your data center can free up your IT budget (US)

Use analytics to gain insight into data center operations. Learn how to make your data center more efficient and cost-effective.