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Travel and transportation industry solutions

Elevate customer experience, drive revenue and increase operational efficiency with AI

Drive profits and long-term growth with AI

Drive profits and long-term growth with AI

IBM works with global transportation companies and public transport—including air travel, cruise lines, railways, hospitality, and freight and logistics operators—to enact technological change and transformation with AI. Given the asset-intensive and mission-critical nature of these industries, travel & transportation organizations are exploring generative AI and machine learning in their core business domains to boost performance and reduce risks.  

Artificial intelligence has proven useful in advancements and scaling in established areas such as maintenance, security threat detection and data analytics. With generative AI, the transportation sector can focus on intensive tasks, analyze large datasets, comprehend complex documentation and synthesize these findings into actionable insights for teams.

AI adoption can benefit transportation infrastructure in a wide range of use cases:

  • Operational efficiencies
  • Productivity gains
  • Real-time risk avoidance
  • Operational cost savings in critical business areas

IT solutions for travel and transportation

Case studies

Case studies

Lufthansa

Lufthansa cultivates empathy while driving meaningful engagement with IBM Watson Advertising conversations.

Read the case study
Delta Air Lines

A switch to hybrid cloud architecture drives digital presence and enhances employee and customer experience.

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Etihad Airways

Using the IBM Cloud Platform, Etihad Airways embarks on a strategic digital transformation program.

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Downer

With updated, sustainable asset management, trains keep passengers moving safely, reliably and comfortably.

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Japan Airlines

Japan Airlines and its core IT subsidiary engages IBM to build a hybrid cloud infrastructure on IBM Cloud.

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Transport for London

Transport for London consolidates the maintenance workloads of several subsidiaries onto a central IBM Maximo platform.

Read the case study

Trends in travel and transportation services

Event

Think 2025

Plot the next step in your AI journey at IBM's flagship event, 3–5 May in Boston

Explore event
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