Customer loyalty sales and service

Dramatically improve your end-to-end passenger experience by consistently capturing your passengers’ histories and profiles, and delivering personalized offers and services based on this information. Using advanced analytics, refined segmentation, and campaign management, you can deliver relevant information to passengers across channels according to their preferences, including cross- and up-sell opportunities. By focusing on the end-to-end passenger experience, you will enable seamless multi-modal journeys, increase the lifetime value, loyalty, and satisfaction of your passengers, increase marketing effectiveness, and reduce cost of service.

Key resources

Report

Think beyond the rails: Leading in 2025

Report

The optimization of global railways: 100 years of innovation

Infographic

Rail customer experience infographic

Paper

Customer loyalty for travel and transportation

Paper

The value of a customer-centric strategy for passenger rail

Case Study

SBB-Swiss Federal Railways uses predictive analytics to increase profit margins

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