Customer loyalty sales and service

Dramatically improve your end-to-end passenger experience by consistently capturing your passengers’ histories and profiles, and delivering personalized offers and services based on this information. Using advanced analytics, refined segmentation, and campaign management, you can deliver relevant information to passengers across channels according to their preferences, including cross- and up-sell opportunities. By focusing on the end-to-end passenger experience, you will enable seamless multi-modal journeys, increase the lifetime value, loyalty, and satisfaction of your passengers, increase marketing effectiveness, and reduce cost of service.

Key resources


Think beyond the rails: Leading in 2025


The optimization of global railways: 100 years of innovation


Rail customer experience infographic


Customer loyalty for travel and transportation


The value of a customer-centric strategy for passenger rail

Case Study

SBB-Swiss Federal Railways uses predictive analytics to increase profit margins

Would you like to speak with an IBM expert?

Explore related solutions and topics

Outsourcing and Managed Services

Drive operational and business efficiencies and accelerate your adoption of new technologies.

IBM Analytics

Turn structured and unstructured data into insights that can transform your business.

Cognitive Solutions

Discover Watson Solutions for Travel and Transportation.

IBM Cloud

Enable new levels of security, scalability and mobility with cloud computing.

IBM Mobile

Enable new operating models that improve safety, workforce productivity, and ROI.