Customer loyalty sales and service

Dramatically improve the end-to-end traveler experience by consistently capturing your travelers’ histories and profiles, and delivering personalized offers and services based on this information. Using advanced analytics, micro-segmentation, and enterprise marketing management, you can deliver relevant information to travelers across channels according to their preferences, including cross-sell and up-sell opportunities. By focusing on the end-to-end traveler experience, you will increase the lifetime value of your customers, increase customer loyalty and satisfaction, improve marketing effectiveness, and reduce cost of service.

Key resources


Travel Experience Index for Hotels


Hotel 2020: The personalization paradox


Hospitality customer experience infographic


Customer loyalty for travel and transportation

Case Study

Denihan Hospitality Group builds a personalized and profitable guest experience through predictive analytics


Hertz uses text analytics to improve customer care

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Starwood Hotels & Resorts delivers a personalized guest experience to improve customer engagement

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Wayblazer answers natural-language questions with unprecedented insight and advice

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Thomson, part of TUI UK & Ireland, transforms travel search with cognitive chatbot

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A leading UK online travel provider increases their ROI from marketing programs by 120% using web analytics

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