Customer loyalty sales and service

Dramatically improve the end-to-end traveler experience by consistently capturing your travelers’ histories and profiles, and delivering personalized offers and services based on this information. Using advanced analytics, micro-segmentation, and enterprise marketing management, you can deliver relevant information to travelers across channels according to their preferences, including cross-sell and up-sell opportunities. By focusing on the end-to-end traveler experience, you will increase the lifetime value of your customers, increase customer loyalty and satisfaction, improve marketing effectiveness, and reduce cost of service.

Key resources

Report

Travel Experience Index for Hotels

Report

Hotel 2020: The personalization paradox

Infographic

Hospitality customer experience infographic

Paper

Customer loyalty for travel and transportation

Case Study

Denihan Hospitality Group builds a personalized and profitable guest experience through predictive analytics

Video

Hertz uses text analytics to improve customer care

Web Link

Starwood Hotels & Resorts delivers a personalized guest experience to improve customer engagement

Web Link

Wayblazer answers natural-language questions with unprecedented insight and advice

Web Link

Thomson, part of TUI UK & Ireland, transforms travel search with cognitive chatbot

Web Link

A leading UK online travel provider increases their ROI from marketing programs by 120% using web analytics

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