Customer loyalty sales and service

Dramatically improve your end-to-end traveler experience by analyzing traveler data and delivering personalized offers and services based on this information. Using advanced analytics, location based services, refined segmentation, and campaign management, you can enable information and commercial transactions among travelers, airlines, and retailers, across channels according to their preferences. By focusing on the entire end-to-end traveler experience, you will grow non-aeronautical revenue through a range of new products and services offered to passengers, retailers, and airlines, while improving marketing effectiveness and reducing cost of service.

Key resources

IBM Baggage Tracking Solution

Create differentiated guest experiences, reduce operational costs, and comply with IATA Resolution 753


IBM smarter airports


The modern airport: Conquering complexity in an era of increasing expectations


Customer loyalty for travel and transportation


Big data for travel and transportation


IBM smarter airports


SEA Aeroporti di Milan

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