Customer Loyalty Sales and Service

Dramatically improve your end-to-end customer experience by consistently capturing your passengers’ histories and profiles, and delivering personalized offers and services based on this information. Using advanced analytics, refined segmentation, and campaign management, you can deliver relevant information to travelers across channels according to their preferences, including cross- and up-sell opportunities. By focusing on the end-to-end customer experience, you will increase the lifetime value of your customers, increase customer loyalty and satisfaction, improve marketing effectiveness, and reduce cost of service.

Key resources

IBM Baggage Tracking Solution

Create differentiated guest experiences, reduce operational costs, and comply with IATA Resolution 753

Report

Travel Experience Index for Airlines

Report

Airlines 2020

Infographic

Airline Customer Infographic

Paper

Customer loyalty for travel and transportation

Paper

Capturing value from customer-centric sales and service

Case Study

Qatas Airways - Transforming Travel

Would you like to speak with an IBM expert?

Explore related solutions and topics

Outsourcing and Managed Services

Drive operational and business efficiencies and accelerate your adoption of new technologies.

IBM Analytics

Turn structured and unstructured data into insights that can transform your business.

Cognitive Solutions

Discover Watson Solutions for Travel and Transportation.

IBM Cloud

Enable new levels of security, scalability and mobility with cloud computing.

IBM MobileFirst

Enable new operating models that improve safety, workforce productivity, and ROI.