CASE STUDY: Vodafone
Vodafone Qatar boosts customer loyalty by delivering relevant, personalized content
Loyal customers add value and this is core to Vodafone Qatar’s success. To increase their competitive stance, they needed a marketing platform infused with analytics that builds a 360-degree view of customers to help tailor messages to individual customers.
- Increase campaign conversion by 3x.
- Boosted below-the-line marketing reviews by a factor of 3
CASE STUDY: Idea Cellular
Idea Cellular aims to maximize revenue and reduce churn with the help of IBM’s campaign management solution
In India’s hyper-competitive telecommunications market, it is critical that service providers maximize revenue from their current subscribers. In order to transform its existing manual methods into a fully automated business process, Idea partnered with IBM to implement an information management and analytics solution that would ultimately increase the company’s revenue.
- 10% increase in revenue
- 80% less manual activity
CASE STUDY: Telus
Customer loyalty and advocacy is the new battleground, Telus makes customer experience the number one corporate priority
To deliver on its top priority to maximize customers’ “likelihood to recommend,” TELUS integrated customer data, processes, and systems for quoting, order management, order fulfillment and aftercare in a centralized platform.
- 10% increase in willingness to recommend
CASE STUDY: Global C Suite
A few years ago, you could see the competition coming. Not anymore. Digital invaders can come from anywhere, anytime, before you even know they’ve arrived.