Our IBM Commerce solutions help us give our customers a more personal service and foster lifelong customer loyalty.

Hatem Haïkal Labben

Director—Customer Value Management, Ooredoo Kuwait

Overview

Create a consistent, personalized experience that crosses all channels and makes the customer feel in control. With a comprehensive portfolio of commerce and analytics solutions, you can build a complete picture of the customer—including their preferences, interests, and dislikes, to customize messaging and offers in real time.

How it works

By removing the silos that traditionally have separated different channels of customer interaction you can establish a cross-channel customer intelligence platform. This enables you to:

  • Quickly design and automate consistent digital customer experiences
  • Inform and promote personalized customer interactions in near real-time
  • Generate higher online conversion rates and order value
  • Deliver a seamless, personalized customer experience across email, mobile, web, and social

How you benefit

Omni Channel Engagement drives reduced costs through automated interaction and increased sales from precisely managed campaigns. More importantly, customers appreciate a cohesive and personalized approach to their service experience.

Additional resources

Executive Report

IBM Omnichannel Engagement

Learn how the world of telecom has changed and what CSPs need to do in order to stay competitive.

Infographic

Omnichannel experience

Learn how increased competition from both direct and emerging competitors has led to the stagnation of traditional telco revenue sources and what CSPs must do to combat these challenges.

Video

IBM Watson Commerce

Keep your valuable systems and modernize them to create exceptional omnichannel engagement.

Meet our Telecommunications, Media & Entertainment experts

John Daley

John Daley

Digital Transformation Executive, Global Telecommunications Industry

Would you like to speak with an IBM Telecommunications, Media & Entertainment expert?

Explore related solutions and topics

IBM Commerce for Communication Service Providers

Understand your customers and create personalized experiences.

Telecommunications Analytics

Increase customer loyalty and advocacy by measuring and improving customer experience.

IBM Cognitive: Outthink limits

Enhance the customer experience and uncover new insights.