Our IBM Commerce solutions help us give our customers a more personal service and foster lifelong customer loyalty.

Hatem Haïkal Labben

Director—Customer Value Management, Ooredoo Kuwait


Create a consistent, personalized experience that crosses all channels and makes the customer feel in control. With a comprehensive portfolio of commerce and analytics solutions, you can build a complete picture of the customer—including their preferences, interests, and dislikes, to customize messaging and offers in real time.

How it works

By removing the silos that traditionally have separated different channels of customer interaction you can establish a cross-channel customer intelligence platform. This enables you to:

  • Quickly design and automate consistent digital customer experiences
  • Inform and promote personalized customer interactions in near real-time
  • Generate higher online conversion rates and order value
  • Deliver a seamless, personalized customer experience across email, mobile, web, and social

How you benefit

Omni Channel Engagement drives reduced costs through automated interaction and increased sales from precisely managed campaigns. More importantly, customers appreciate a cohesive and personalized approach to their service experience.

Additional resources

Executive Report

IBM Omnichannel Engagement

Learn how the world of telecom has changed and what CSPs need to do in order to stay competitive.


Omnichannel experience

Learn how increased competition from both direct and emerging competitors has led to the stagnation of traditional telco revenue sources and what CSPs must do to combat these challenges.


IBM Watson Commerce

Keep your valuable systems and modernize them to create exceptional omnichannel engagement.

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John Daley

Digital Transformation Executive, Global Telecommunications Industry

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