CASE STUDY: Ooredo Kuwait
Sharing tailored offers at lightning speed to nurture loyalty and increase share of wallet
Ooredoo is building fully integrated customer value management processes—enabling a 360-degree view of each customer’s needs, preferences and usage patterns to help shape highly targeted campaigns.
- 6% revenue increase in 3 months
CASE STUDY: Telefonica Mexico
CASE STUDY: Vodafone
Vodafone Qatar builds a unified customer marketing solution
Loyal customers add value and this is core to Vodafone Qatar’s success. To increase their competitive stance, they needed a marketing platform infused with analytics that builds a 360-degree view of customers to help tailor messages to individual customers.
- Increase campaign conversion by 3x
- Boosted below-the-line marketing reviews by a factor of 3
“ Our IBM Commerce solutions help us give our customers a more personal service and foster lifelong customer loyalty. ”
Director—Customer Value Management, Ooredoo Kuwait
How it works
By removing the silos that traditionally have separated different channels of customer interaction you can establish a cross-channel customer intelligence platform. This enables you to:
How you benefit
Omni Channel Engagement drives reduced costs through automated interaction and increased sales from precisely managed campaigns. More importantly, customers appreciate a cohesive and personalized approach to their service experience.
IBM Omnichannel Engagement
Learn how the world of telecom has changed and what CSPs need to do in order to stay competitive.
Learn how increased competition from both direct and emerging competitors has led to the stagnation of traditional telco revenue sources and what CSPs must do to combat these challenges.
IBM Watson Commerce
Keep your valuable systems and modernize them to create exceptional omnichannel engagement.