CASE STUDY : AMC Networks
Where does AMC Networks get its audiences?
AMC Networks discovers what makes viewers want to watch the shows they create.
- Insights in seconds, not weeks
- Predict success 12 months out
CASE STUDY : C Spire Wireless
C Spire Wireless uses predictive analytics and decision models to optimize cross-selling and prevent churn
In order to get ahead, C Spire Wireless needed get closer to customers and keep them satisfied. With the help of IBM, they were able to access new insights and craft personalized offers.
- 50% more successful customer retention campaigns
- 270% increase in cross-sales
CASE STUDY : Celcom Axiata
Celcom uses advanced analytics and business intelligence to target customers and improve campaign results
In order to improve its understanding of its customers and ensure customer retention and increase market share, Celcom utilizes IBM’s Marketing Operations Solutions.
- 80% faster campaign launch time
- 70% increase in campaign performance
CASE STUDY : Idea Cellular
Idea Cellular improves customer insights and satisfaction with dynamic campaign management.
In India’s hyper-competitive telecommunications market, it is critical that service providers maximize revenue from their current subscribers. In order to transform its existing manual methods into a fully automated business process, Idea partnered with IBM to implement an information management and analytics solution that would ultimately increase the company’s revenue.
- 10% increase in revenue
- 80% less manual activity
CASE STUDY: Eircom Group
Eircom Group uses IBM solutions to improve customer satisfaction and retention
eircom Group Ltd. partnered with IBM to combat competition and an increasing risk of customers easily switching service providers.
- 6% increase in customer retention
- 75% faster customer data processing
“ IBM Analytics has helped us build what we call the ‘bridge that takes us from business intelligence to business insights to business impact.’ It’s all about collaboration. ”
Senior Vice President of Research, AMC Networks
“ We’re not only getting a more complete picture of our customers’ needs, we’re translating those insights into a higher-value customer experience. ”
Manager of Brand Platforms and Analytics, C-Spire Wireless
How it works
With the IBM Analytics Data Platform, telecommunications and media firms can optimally and dynamically manage massive volumes of data from an array of sources. Integrating structured and unstructured data, enterprises can interpret the data using cognitive computing to gain a personalized understanding of customers. This actionable insight identifies customer profiles that lead to new segmentation, behavioral trending and predictive models that can help determine best actions for campaigns, fixes and churn prevention.
How you benefit
Detect hidden patterns locked away in your data and accelerate business model innovation, product development, cost reduction and business partner interests. Use cognitive computing to understand, reason and learn from data and insights, making real-time decisions and improvement.
Customer Case Study
Cablevision Argentina was able to increase customer satisfaction by 50% and maximize customer loyalty by using sophisticated IBM Analytics software to accurately target service improvements and proactively address customer care.
Taking customer care to the next level: Transforming customer contact centers
Explore how exceptional customer care can be a catalyst for cost savings and profit, yielding benefits such as subscriber retention and customer advocacy.
A winning customer experience
See how to deliver engaging customer experiences — exceptional, personal and unique — to increase customer loyalty and advocacy.
Improved customer care with less churn
IBM Customer Insight for CSPs improves marketing and customer care through advanced and predictive analytics across locations, devices, applications and interests.
The power to predict
Discover the future of customer retention with IBM Telco Analytics Solutions, and make smart decisions that improve experiences for everyone, everywhere, at any time.
Meet our Telecommunications, Media & Entertainment experts
Christine T. Dee
World Wide Analytics Solution Leader - Telecommunications Industry
Global Solution Executive, Digital Customer Engagement, IBM Global Industries GBS CoC