CASE STUDY : AMC Networks

Where does AMC Networks get its audiences?

AMC Networks discovers what makes viewers want to watch the shows they create.

  • Insights in seconds, not weeks
  • Predict success 12 months out

CASE STUDY : C Spire Wireless

C Spire Wireless uses predictive analytics and decision models to optimize cross-selling and prevent churn

In order to get ahead, C Spire Wireless needed get closer to customers and keep them satisfied. With the help of IBM, they were able to access new insights and craft personalized offers.

  • 50% more successful customer retention campaigns
  • 270% increase in cross-sales

CASE STUDY : Celcom Axiata

Celcom uses advanced analytics and business intelligence to target customers and improve campaign results

In order to improve its understanding of its customers and ensure customer retention and increase market share, Celcom utilizes IBM’s Marketing Operations Solutions.

  • 80% faster campaign launch time
  • 70% increase in campaign performance

CASE STUDY : Idea Cellular

Idea Cellular improves customer insights and satisfaction with dynamic campaign management.

In India’s hyper-competitive telecommunications market, it is critical that service providers maximize revenue from their current subscribers. In order to transform its existing manual methods into a fully automated business process, Idea partnered with IBM to implement an information management and analytics solution that would ultimately increase the company’s revenue.

  • 10% increase in revenue
  • 80% less manual activity

CASE STUDY: Eircom Group

Eircom Group uses IBM solutions to improve customer satisfaction and retention

eircom Group Ltd. partnered with IBM to combat competition and an increasing risk of customers easily switching service providers.

  • 6% increase in customer retention
  • 75% faster customer data processing

IBM Analytics has helped us build what we call the ‘bridge that takes us from business intelligence to business insights to business impact.’ It’s all about collaboration.

Thomas Ziangas

Senior Vice President of Research, AMC Networks

We’re not only getting a more complete picture of our customers’ needs, we’re translating those insights into a higher-value customer experience.

Justin Croft

Manager of Brand Platforms and Analytics, C-Spire Wireless

Overview

Build a foundation — one that’s based on personalized customer insight attained from data.

How it works

With the IBM Analytics Data Platform, telecommunications and media firms can optimally and dynamically manage massive volumes of data from an array of sources. Integrating structured and unstructured data, enterprises can interpret the data using cognitive computing to gain a personalized understanding of customers. This actionable insight identifies customer profiles that lead to new segmentation, behavioral trending and predictive models that can help determine best actions for campaigns, fixes and churn prevention.

  • Understand a customer’s broader context, complete with social network mapping, upgrade and purchase patterns, and even lifestyle preferences.
  • Use deep insight to make recommendations that best suit your customers’ interests.
  • Leverage immediate customer circumstances, such as weather, news events, location, even sports scores, using real-time contextual marketing.
  • Tailor messages, channels and offers to engage customers at the right time for improved satisfaction and retention.

How you benefit

Detect hidden patterns locked away in your data and accelerate business model innovation, product development, cost reduction and business partner interests. Use cognitive computing to understand, reason and learn from data and insights, making real-time decisions and improvement.

Additional resources

Video

Customer Case Study

Cablevision Argentina was able to increase customer satisfaction by 50% and maximize customer loyalty by using sophisticated IBM Analytics software to accurately target service improvements and proactively address customer care.

White paper

Taking customer care to the next level: Transforming customer contact centers

Explore how exceptional customer care can be a catalyst for cost savings and profit, yielding benefits such as subscriber retention and customer advocacy.

Video

A winning customer experience

See how to deliver engaging customer experiences — exceptional, personal and unique — to increase customer loyalty and advocacy.

IBM solution

Improved customer care with less churn

IBM Customer Insight for CSPs improves marketing and customer care through advanced and predictive analytics across locations, devices, applications and interests.

Video

The power to predict

Discover the future of customer retention with IBM Telco Analytics Solutions, and make smart decisions that improve experiences for everyone, everywhere, at any time.

Meet our Telecommunications, Media & Entertainment experts

Christine T. Dee

Christine T. Dee

World Wide Analytics Solution Leader - Telecommunications Industry

Ken Kralick

Ken Kralick

Global Solution Executive, Digital Customer Engagement, IBM Global Industries GBS CoC

Speak with an IBM Telecommunications, Media & Entertainment expert today

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