IBM Commerce solutions and Vodafone Qatar launch a diverse marketing platform with advanced analytics and campaign management options.
To realize its goal, Vodafone searched for a solution that would enable it to build and manage campaigns based on a single view of its customers, their preferences and their recent interactions with Vodafone.
George Bourazanis comments: “Like many leading brands, Vodafone aims to offer a seamless omni-channel customer experience. We felt that IBM Commerce solutions offered the optimal combination of rich campaign management functionality, advanced analytics and simple usability to meet our needs.”
Using IBM® Campaign, Vodafone’s marketing team can use events-based triggers—such as a customer topping up or a SIM balance rising above a certain threshold—to build timely and engaging campaigns. IBM Marketing Operations software enables the company to curate materials from previous campaigns, reducing time-to-market for new outreach and ensuring consistency in branding and tone of voice.
When new campaigns are ready for launch, IBM Interact software assigns the most relevant messages to each customer. Based on customer contact preferences and their recent interactions with the brand, IBM Contact Optimization software determines the appropriate channels for Vodafone to reach out on—helping to ensure that all messages are well received. And at the end of a campaign, Vodafone can visualize performance using IBM Cognos® Business Intelligence dashboards, gaining actionable insights to refine its future marketing activities.
- IBM® Campaign
- IBM Cognos® Business Intelligence
- IBM Contact Optimization
- IBM Interact
- IBM Marketing Operations
- IBM Global Business Services®
To hit the ground running with its IBM solutions, Vodafone engaged expert guidance from IBM Global Business Services®.
From the very beginning of our personalized marketing project, the IBM Global Business Services team demonstrated a strong commitment to the success of the project,” recalls George Bourazanis. “Not only did the IBM team work closely with other vendors to integrate the new solutions with our back-office systems, they also provided invaluable support after the solutions went live. During the first six months, the IBM Global Business Services team helped us to design and optimize our campaigns, and provided knowledge transfer sessions for power users in the business.
Head of Insights and CVM Marketing, Vodafone Qatar