Big Fish set out to create an analytics platform to meet their many business demands
To do so, the company integrated IBM® PureData® System for Analytics and IBM InfoSphere® BigInsights® solutions with IBM Fluid Query to create a smarter data analytics process.
These tools allow Big Fish to analyze structured and unstructured data, and analyze the results quickly and easily. InfoSphere BigInsights allows them to rapidly onboard huge amounts of unstructured data and carry out more experimental analysis, providing insight into which avenues should be further explored.
The company is utilizing the solution to build a holistic view of player behavior, and using this information to guide current and future game development.
For the first time, Big Fish has insight into whether customers are playing as expected, where they get stuck, where they continue to play, and which features make them most likely to play multiple times a day. Enabling the company to fine-tune existing games or new releases in order to offer players more of what they really want.
Making these usable, analytic conclusions possible, according to Darden, is IBM Fluid Query: “The ability to answer complicated questions with data from disparate sources will allow our analysts to focus on answering business questions without having to worry about where the data lives or waiting on a project to perform the data integration for them.”
We have been especially impressed by the seamless integration between the PureData System and InfoSphere BigInsights solutions. Fluid Query gives us the ability to leverage the different strengths and capabilities of Hadoop and PureData System for Analytics together.
BI Engineering Manager at Big Fish Games