"Analytics helps people think better, act smarter and work faster – which all adds up to a strong return on investment."

Stephen White

IT Director, Buffalo David Bitton

Overview

Determine the wants and needs of your customers and where to best reach them through omnichannel merchandising capabilities, powered by advanced analytics that provide a deeper understanding of buying propensity and drivers of demand.

How it works

By leveraging enterprise product information, tailored assortments, optimized price and promotions, social trends and customer insight, you can:

  • Tighten core merchandising functions to ensure that the right products are stocked and the right messages are being given
  • Determine the most desirable and profitable products, touch points, locations, events and promotions

How you benefit

By implementing a collection of omnichannel merchandising solutions, you can increase sales, improve gross margins, and improve inventory turnover.

Additional resources

Study Benchmark

The IBM 2016 Global Customer Experience Index

See how you measure up to ever-increasing consumer expectations.

Industry Point of View

Infuse Cognitive Capabilities to Engage and Differentiate

The Consumer is the Channel: Infusing cognitive capabilities to engage and differentiate now and in the future

Meet our Retail experts

Mark Yourek

Mark Yourek

Solutions and Offerings Lead, Global Consumer Industry

Melanie Rose

Melanie Rose

Solutions and Offer Management Lead, Consumer Industry

Cynthia Coulbourne

Cynthia Coulbourne

Global Retail Offering & Solutions Lead, Consumer Industry

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