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Exhibits - IBM Booth #122

IBM's retail industry experience and deep insights help the world’s leading retailers reinvent the total brand experience to serve the empowered consumer -- the new Chief Executive Customer -- while driving profitable growth. With innovative analytics solutions and a Smarter Commerce strategy, IBM is making retail smarter.

Our IBM booth presence will “bring to life” this messaging by highlighting both the consumer and retailer perspective and be organized around three business processes that can help retailers contend with disruptive competitors:

  1. How to gain insights and measure performance
  2. How to optimize and personalize insights for effective, relevant marketing
  3. How to interact with the customer seamlessly across all channels

Speaking Sessions

Socialnomics- Transforming the Way Retailers Do Business in the New Social, Mobile and Digital World
Sunday, January 15, 12:00 – 1:30 p.m., North Hall – IBM Keynote Session

The explosion of new social, mobile and digital technologies is profoundly changing how consumers acquire, interpret and act on information. Retailers, as a result, must reinvent how they serve the evolving consumer. Welcome to the world of Socialnomics — where consumers and the societies they create online have an extraordinary influence on how businesses operate. Erik Qualman, best-selling author of Socialnomics and a renowned social media & technology expert, will offer a fascinating look at the impact of social media on retailers and the challenges they face in this new mobile, social and digital world. He will explore how best-of-breed retailers are profitably leveraging new technologies and analytics to meet consumers changing expectations, infer buying behavior and reinvent brand experience in an increasingly complex and competitive marketplace. IBM will open this session by sharing its latest consumer research study on the new studies on the new "Chief Executive Customer" emphasizing the importance of understanding customers, meeting their needs and doing so in a way that builds trust in this highly connected world of commerce and communication.

From Transactions to Relationships: Connecting with the Chief Executive Customer
Monday, January 14, 3:15 – 4:15 pm – Big Ideas Session

What do today’s consumers want from retailers? IBM surveyed over 25,000 consumers in 14 countries to hear their perspective. This new research shows the latest ways consumers are embracing technology throughout the shopping process. Retailers need to leverage every available technology (social, mobile, store, web presence and more) in a consistent manner to connect meaningfully with today’s empowered shopper -- the Chief Executive Customer. What tangible next steps can be taken? Join this insightful session and learn how you can apply the answers.

Smarter Analytics at The Children’s Place
Tuesday, January 15, 9:15 a.m. - 10:00 a.m. – Big Ideas Session

Smart retailers who know their customers' preferences and apply that insight to operations are finding an advantage in the marketplace. Learn how The Children’s Place is leveraging Business Analytics to improve the customer experience, build brand loyalty, and drive growth and margins. See how using analytics to understand sales, merchandising and marketing performance improves the overall profitability of the organization and its brands. Hear tips on how to leverage analytics to drive profitable growth.

Creating Brand Intimacy with Smarter Commerce
Tuesday, January 15, 1:15 – 2:15 p.m. – Big Ideas Session

With consumers trusting recommendations from other consumers seven times more than recommendations from retailers—and with social networks giving consumers a bully pulpit—it’s a brave new world for retailers. Learn which Retail capabilities consumers consider most important for fostering loyalty and promoting advocacy. And, gain an insider’s view into how to deepen the customer’s brand relationship in a world where such powerful consumer influence can mean the difference between success or failure.

Price and Promotion Collaboration by the Numbers: 4 lessons learned, and 1 great story
Tuesday, January 15, 2:30 – 3:30 p.m. – Big Ideas Session

If collaboration is so easy, why isn't everyone doing it? Like most things of value, collaboration between retailers and suppliers takes work. The business benefits of leveraging these actionable insights have yet to be fully achieved. Innovative retailers and CPG companies have unlocked much of the potential to drive profitable growth. Join us and learn how you can improve your own competitive edge with smarter price and promotion collaboration.

NRF 2014

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