Hear the retail case studies of top retailers who have partnered with IBM Retail to transform their enterprises, differentiating operations from the front end to the backend.

Shopping Experience

CASE STUDY: Moosejaw

Moosejaw uses IBM solutions target abandoned carts and drastically increase email open rates

With the integration of IBM Silverpop Engine and IBM LIVEmail, Moosejaw now has the ability to take advantage of existing data to deliver personalized email messages to customers. As a result, email click rates have skyrocketed.


Master chocolatier Lindt uses retail solutions to build a closer connection with customers

Lindt and IBM collaborate to implement an eCommerce platform enabling the retailer to manage promotions, scale capacity and personalize interactions.

Merchandising & Supply Networks

CASE STUDY: Coop Danmark

Coop Danmark boosts sales and profitability with effective, data-driven markdown decisions

The retailer implements IBM retail solutions, enabling it to identify variations in customer preferences down to store-level, adjust its markdowns accordingly and protect its profitability.


Finland's Vaasan Oy partners with IBM to better understand its customers and its operations

Vaasan Group, otherwise known as Vaasan Oy in Finland, implements IBM retail solutions to analyze data from across its enterprise and gain an understanding of how customers share information and interact on social media.


CASE STUDY: Coop Estense

Coop Estense deploys IBM retail solutions to reduce resolution times for security issues

Security is top-of-mind for all retailers. For Coop Estense, the IBM solution noticeably reduced resolution times to possible intrusions or infections and provides 360° cover of the IT infrastructure chain.

Coop Estense

CASE STUDY: City Beach

City Beach partners with IBM to significantly reduce time for collecting sales data

By providing accurate sales figures at key points throughout the day across all 62 stores, City Beach has eliminated more than 20 hours of administration per week for each of the retailer's sales managers.

City Beach

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