Transform your retail business with engaging brand experiences that strengthen your customer relationships, drive profitable growth and build competitive advantage.
IBM 2014 Global Consumer Study
Learn which shopping innovations matter most to tech-savvy shoppers in this survey of 30,554 consumers from 16 countries.
IBM Retail Solutions Guide
Extend brand value, deepen customer relationships and offer differentiated assortment.
Address your critical business needs:
Understand, connect and engage your customers to deliver personalized shopping experiences
Customers expect personalization and want a one-on-one relationship with your brand. Harness the vast amounts of customer data available to create a single view of each customer, find patterns and deliver more relevant promotions - both online and in-store.
Build an efficient merchandising and supply network to anticipate and meet the demands of empowered customers
Technology can help you better understand complex, overlapping variables like consumer trends, demographics, seasonality and vendor limitations. With smarter merchandising and a more agile supply network, you can successfully match customers to offers and deliver merchandise with greater efficiency, transparency and accountability.
Transform and optimize operations to improve performance and operational efficiency
Operations that are fluid, flexible and integrated drive benefits that go right to the bottom line. Today's efficient and highly-secure tools, technologies and services can improve your procurement, finance, administration, HR, budgeting, IT and business management functions.
More solution options
Go social to streamline operations, empower customers and spur innovation
EventsIBM at NRF 2014 (00:54:16)
Watch Ginni Rometty's NRF 2014 Address