IBM brings business insight, advanced research and powerful technologies to the media and entertainment industry. Our industry-leading solutions and consulting can help you drive operational transformation and create new customer value.
Recent reports and whitepapers
Explore media and entertainment industry trends and issues:
- Leveraging the Cloud in Media and Entertainment (484KB)
- Smarter media and entertainment: Reshaping the operating model and the customer value proposition in the era of big data (637KB)
- Beyond digital: How M&E providers can deliver more relevant, valuable experiences
- The long-promised age of interactive TV finally dawns (1.51MB)
- IBM CMO study – Media and Entertainment edition: Findings from interviews with 1,700 CMOs (1.68MB)
- From information to audiences: The emerging marketing data use cases
- All reports from the IBM Institute for Business Value
Featured videos
See how we’re making the media and entertainment industry smarter:
IBM Try Tracker
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IBM at Wimbledon 2012, Deeper Engagement Hosted on the Cloud
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Nielsen Company gained faster customer insights to drive business impact
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Media and Entertainment solutions and consulting
Case studies
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Online content provider
Boosting ad revenue over 30 percent with analytics powered by IBM Netezza data warehouse appliance.
Related information
IBM Media and Entertainment news & press releases
IBM Sports - Data is a Game Changer
IBM Archive and Essence Manager
Smarter systems that are instrumented, interconnected and intelligent
Business Agility
Driving business agility in media and entertainment
Smart Cloud
Cloud computing for the media and entertainment industry
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