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Leverage proven solutions to help you create new digital experiences, engage customers and build a more agile enterprise.

 

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Deliver a differentiated customer experience

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Build an agile digital supply chain

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Explore our thinking

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Trends in media and entertainment

See how mobile, social, cloud and analytics are changing the way people consume and share media, and what innovative companies are doing to deliver the content consumers want - when and how they want it.

The Future of Broadcasting

TV viewing habits are changing radically. Broadcasters need to respond with strategies to drive personalization.

See real results

Read case study

AMC Networks rapidly delivered more relevant content across platforms using big data analytics to understand viewer preferences in seconds rather than weeks.

Read case study (PDF, 399KB)

TF1 Publicité, the ad sales division of France’s largest free-to-air broadcaster, automated 99% of client invoicing, resulting in 50% faster monthly billing with SAP-based system.

Learn about our leading capabilities

 
  • IBM Analytics for Media & Entertainment

    IBM Analytics for Media & Entertainment

    Turn structured and unstructured data into insights that can improve audience segmentation, content targeting and viewer engagement


  • IBM MobileFirst

    IBM MobileFirst

    Meet consumer demand by providing anytime, anywhere content across multiple platforms, channels and devices,