Overview

To be able to deliver total end-to-end solutions – including management and maintenance of omnichannel digital marketing channels, website design and production, and total digital marketing process outsourcing – to your clients, you first need to know their behavior.

How it works

The solution leverages Watson-like analytical capabilities and advanced research to enable transformational improvements in performance via a consumer-centric model. This ensures a full end-to-end portfolio including software, services, hosting, and outsourcing.

How you benefit

Organizations can create and deliver compelling, targeted online experiences for clients and business partners with integrated content, social, mobile, and analytic tools. It engages clients on their own terms, providing robust analytics, personalization, social, and marketing capabilities. The solution enables companies to:

  • Understand customers as individuals using web, social, and qualitative analytics
  • Create personalized experiences for individuals and communities tailored for the device and channel
  • Provide self-service capabilities with powerful social tools.

Additional resources

Solution Brief

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Meet our Manufacturing, Resources & Construction experts

Jose Favilla

Jose Favilla

Director, WW Industry Solutions for Industrial Products

Jayant Kalagnanam

Jayant Kalagnanam

Program Manager, Strategic Growth Initiatives, & Chief Scientist, Industrial Products

Gaurav Garg

Gaurav Garg

Business Development Executive - Industrial Products (Global C& P/IP CoC)

Would you like to speak with an IBM Manufacturing, Resources & Construction expert?

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