Overview

Maximize and generate insight from multichannel customer interactions; capitalize on digital, social and mobile capabilities to better understand customers; target and personalize communications to deliver more predictable outcomes and effectively manage your value chain.

How it works

  • Tap into real world evidence (RWE) for comparative effectiveness research, outcomes research, health economics studies, customer segmentation and targeting, channel mix optimization, commercial operations effectiveness and multichannel marketing.
  • Enable population health insights across payers, providers, medical device customers and other stakeholders.
  • Measure and manage value-based care contracts for patient populations with healthcare payer organizations.
  • Leverage analytics to optimize pricing for market access and reimbursement of products.
  • Gain new insights with advanced analytics to optimize patient adherence to products.
  • Enhance customer engagement by listening, learning and leveraging to enable increased loyalty and brand growth. Develop, pilot and implement digital health solutions to improve customer engagement and value.

How you benefit

Designed to improve formulary position and market access, these solutions can help you increase your market performance. Improve your campaign response rates, optimize marketing spend and gain population health insights to improve decision making. Gain competitive insights to inform market positioning, optimize portfolio asset utilization and enable more individualized outreach to impact effectiveness.

Meet our Life Sciences experts

Julie Bowser

Julie Bowser

Global Life Sciences Industry Solutions Executive

Frank Lee

Frank Lee

Global Sales Leader for HC/LS, Software Defined & Flash Solution IBM Systems

Keith Hopkins

Keith Hopkins

Solution Leader - IBM Watson Health - Discovery, RWE and Commerical Analytics at IBM

Kathy Tzeng

Kathy Tzeng

Senior Technical Staff Member, Genomics Solution

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