Using technology to better support an aging population

SimpleC is delivering cognitive support capability for patients, families, and caregivers.


Build loyal relationships and empower individuals to be more involved in their health and well being through a consumer-centric engagement strategy. By leveraging new mobile, social, and security technologies to gain individual insights, you can deliver highly personalized, relevant products and services, as well as a smooth experience across touchpoints.

How it works

A consumer-centric approach is about using your assets to market, engage, and personalize the consumer’s healthcare experience. By applying advanced analytics and predictive modeling to combined data from traditional, transactional, and external sources, you can:

  • Analyze, refine, and redefine your value chain strategy
  • Engage, improve, and transform the experience for your consumers
  • Segment and sell directly to individuals based on their needs and profiles
  • Develop new offerings tailored to the needs of individual healthcare consumers

How you can benefit

By applying IBM’s advanced analytics and predictive modeling to individual consumer insights from across all channels—including CRM, claims and financial systems, clinical databases, web, mobile and call center channels, social media, and partner systems—we can help you transform your consumer experience and drive unprecedented loyalty.

Additional resources

Case Study

Alder Hey Children’s Hospital: Using IBM Watson cognitive technology to enhance the patient experience

Going to the hospital can be intimidating for young patients, whether going in for a routine examination or major surgery. Alder Hey Children’s Hospital wanted to use technology to reduce patients’ anxiety about their hospital experiences.


Nursing’s Unique Role in Patient Engagement for Population Health Management

Listen to this keynote presentation from Judy Murphy, Chief Nursing Officer, IBM Global Healthcare.


Loneliness and the aging population: How businesses and governments can address a looming crisis

Many diverse stakeholders can help mitigate the impact of solitude and risks associated with loneliness that can affect older adults.

Meet our Healthcare experts

Judith Murphy

Judith Murphy

Chief Nursing Officer, Global Healthcare


Shelley Gilberg

Vice President, Canadian GBS Healthcare Leader

Would you like to speak with an IBM Healthcare expert?

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