CASE STUDY: Lindt
Lindt masters personalized e-commerce with IBM and CrossView
Master chocolatier sought technology partners with a passion for quality, proven expertise and a close connection to customers.
CASE STUDY: Coca-Cola
Coca-Cola moves to the cloud to lower IT costs and bring consumer engagement programs to market faster
By optimizing its business systems to run in a global cloud environment, Coca-Cola dramatically reduced the time required to bring advanced new capabilities to local markets while driving down its ongoing IT costs.
Case Study: Amadori Group
Amadori Group converts consumer sentiments into near-real-time sales
Together with Tecla, Amadori used IBM WebSphere® Portal and IBM Web Content Manager software to create and manage interactive content for four mini websites, or “minisites,” which promote their specialized products.
“ The site allows us to engage with consumers in meaningful, thoughtful ways, and to understand their behavior. We are a thoughtful brand.
It is about the experience we create and the loyalty we build, not just sales. ”
President & CEO, Lindt & Sprüngli
How it works
By building an infrastructure that captures and stores consumer data, you can:
How you benefit
By implementing Consumer Insights and Engagement solutions, brands can experience increased sales margins, improved new-product development and introduction, and improved return on marketing investment and trade promotion ROI.
Rising Forces in the Consumer Products Industry
IBM Expert, Trevor Davis, discusses new forces in the Consumer Products industry and how brands must adapt to remain relevant.
Ready for Prime Time?
New lessons on building the consumer products brand experience
Take a look at the driving factors transforming the consumer products industry.