The site allows us to engage with consumers in meaningful, thoughtful ways, and to understand their behavior. We are a thoughtful brand.
It is about the experience we create and the loyalty we build, not just sales.

Thomas Linemayr

President & CEO, Lindt & Sprüngli

Overview

Capture and understand consumer insights and help drive the development and launch of compelling products, as well as timelier, more relevant messages and experiences along the path to purchase.

How it works

By building an infrastructure that captures and stores consumer data, you can:

  • Use advanced analytics capabilities to learn more about your individual consumers
  • Identify and execute the most effective methods of engagement
  • Optimize the effectiveness of consumer marketing spend across offline and online channels, including social, mobile, digital and in-store experiences

How you benefit

By implementing Consumer Insights and Engagement solutions, brands can experience increased sales margins, improved new-product development and introduction, and improved return on marketing investment and trade promotion ROI.

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