Our consumer products solutions, technology and consulting can help you build life-long relationships with consumers, collaborate with channel partners to drive efficiency, manage products from raw materials to finished goods, and manage business performance through increased visibility.
IBM expert, David McCarty, on CPG trends
Improve the brand experience through consumer engagement
Drive growth by leveraging cognitive computing, cloud, social and mobile technologies
Derive consumer insights and optimize supply networks using big data and analytics
Recent reports and whitepapers
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Consumer Products solutions and consulting
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Smarter systems that are instrumented, interconnected and intelligent
Events and webcasts
1. 2014 Sales & Marketing Report Results, moderated by Consumer Goods Technology with panelists from IDC, IBM & Sony.
2. Highlights from “Wall Street’s Perspective” from the Consumer Goods, Sales & Marketing Summit.
3. Highlights from the Consumer Goods, Growth and Innovation Forum.
Anthony Bigornia, IBM Consumer Products industry leader discusses how to tap the power of social media for key consumer insights.