CASE STUDY: Hershey of Brazil
Hershey of Brazil uses analytics to provide insights into sales and demand forecasts
Working with IBM Business Partner CTI Global, Hershey’s Brazil introduced an enterprise planning solution that delivers detailed insight into each customer, supporting more targeted, successful selling.
CASE STUDY: Coca-Cola
Coca-Cola moves to the cloud to lower IT costs and bring consumer engagement programs to market faster.
By optimizing its business systems to run in a global cloud environment, Coca-Cola dramatically reduced the time required to bring advanced new capabilities to local markets while driving down its ongoing IT costs.
CASE STUDY: L'Oreal S.A.
L'Oreal S.A. gains mastery over data to drive profitability and competitiveness
L'Oreal partners with IBM to combat data inconsistencies and inaccessibility across business units that create difficulties, particularly with regard to product distribution and regulatory compliance.
- 40% increase in data quality
NRF RETAIL'S BIG SHOW 2017
At NRF 2017, find new ways to differentiate your brand with IBM Watson and create experiences that delight
Learn how some CMOs are prepared to manage the data explosion and an increasingly complex marketing mandate.