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Our consumer products solutions, technology and consulting can help you build life-long relationships with consumers, collaborate with channel partners to drive efficiency, manage products from raw materials to finished goods, and manage business performance through increased visibility.

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Case studies

McKesson Pharmaceutical McKesson Pharmaceutical
(Youtube, 00:03:07)
Saved over $1B USD by optimizing their supply chain through analytics, scenario modeling and more effective forecasting.

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Events and webcasts

Consumer Goods Growth and Innovation Forum

Anthony Bigornia, IBM Consumer Products industry leader, discusses how you can tap the power of social media for key consumer and competitive insights.

Consumer Products Virtual Briefing Center