Consumer Products

Recent reports and whitepapers

Explore consumer products industry trends and issues:

• Driving consumer goods innovation in the cloud
• Trade promotion optimization: Six considerations for a successful transformation (525KB)
• Smarter consumer products marketing: Understanding consumers, building brands (832KB)

• Anticipating Demand Signals: How to better compete in the shifting consumer landscape (783KB)
• All reports from the IBM Institute for Business Value

Featured videos

See how we’re making the consumer products industry smarter:

Mars uses deep computing to improve sustainability of cocoa crops worldwide (00:02:51)

Sun World leverages data to maximize profits and meet customer demand
(00:02:32)

ConAgra Mills uses real-time insights to make smarter selling decisions and improve capacity utilization (00:04:11)

Consumer Products solutions and consulting

• Consumer experience
• Supply chain
• Product development
• Smarter analytics for Consumer Products
• Smarter commerce for Consumer Products
• IBM software for Consumer Products

Case studies

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  Manitoba Agriculture, Food and Rural Initiatives (MAFRI)

  MAFRI used predictive modeling to make food supplies safer by responding quickly to animal disease situation.

• More consumer products case studies

Related information

Smarter systems that are instrumented, interconnected and intelligent

Smarter Food

Smarter Products

• Follow IBM’s Consumer Products industry blog
• Join the Smarter Consumer Products LinkedIn group
• Join the Decisive Actions LinkedIn group for wholesalers-distributors
• Visit IBM Consumer Products on Facebook