Know your customers

Banks have an abundance of information about their customers based on their spending patterns and payments. Social media also provides a wealth of insights. By using machine learning and artificial intelligence, next generation banking technology can leverage that unstructured data to provide personalized service that engages customers, increases brand loyalty and drives growth.

Watson Customer Insight

Discover more about your clients to create strong relationships.

Become an even more trusted advisor

Understand your customers better using artificial intelligence, machine learning and natural language processing.

Find out how you can look past cost savings

Learn how dynamic segmentation and the use of advanced analytics offer new ways of analyzing digitally connected customers.

Watson Marketing

Almost 2.5 quintillion bytes of data is created every day. How do you make sense of it? Develop meaningful and personalized experiences for your customers through data-driven decisions with actionable insights.

Ready to transform customer service?

Learn how Watson Marketing delivers a competitive edge that financial institutions can bank on.

Implementing a virtual agent can differentiate you from your competition

Discover four new ways to engage your customers like never before.

Watson Conversational Solutions

Financial firms are adopting advanced chatbox technology, providing their customers personalized and specific, AI-driven solutions in "human-like" conversations.

Better insight is better business

Find out how virtual agents are at work today in the banking industry augmenting the customer-to-bank relationship.

Better insight is better business

Build a chatbot quickly and easily with Watson Conversation, no machine learning experience required.

Digital Strategy and iX

Blending analytics, design and development, IBM iX creates business transformations for financial institutions in the digital age.

Reshape your future with drone enabled visual data analytics

Make IBM Design Thinking the centerpiece of your innovation journey.

Provide holistic protection personalized to the customer

Digital disappointment - many customers are choosing not to embrace the experience revolution, what do you do about it?

Watson Customer Insight

Discover more about your clients to create strong relationships.

Become an even more trusted advisor

Understand your customers better using artificial intelligence, machine learning and natural language processing.

Find out how you can look past cost savings and reimagine underwriting processes with cloud

Learn how dynamic segmentation and the use of advanced analytics offer new ways of analyzing digitally connected customers.

Watson Marketing

Almost 2.5 quintillion bytes of data is created every day. How do you make sense of it? Develop meaningful and personalized experiences for your customers through data-driven decisions with actionable insights.

Ready to transform customer service?

Learn how Watson Marketing delivers a competitive edge that financial institutions can bank on.

Implementing a virtual agent can differentiate  you from your competition

Discover four new ways to engage your customers like never before.

Watson Conversational Solutions

Financial firms are adopting advanced chatbox technology, providing their customers personalized and specific, AI-driven solutions in "human-like" conversations.

Better insight is better business

Find out how virtual agents are at work today in the banking industry augmenting the customer-to-bank relationship.

Build a chatbot quickly and easily with Watson Conversation, no machine learning experience required.

Digital Strategy and iX

Blending analytics, design and development, IBM iX creates business transformations for financial institutions in the digital age.

Reshape your future with drone enabled visual data  analytics

Make IBM Design Thinking the centerpiece of your innovation journey.

Provide holistic protection personalized to the  customer

Digital disappointment - many customers are choosing not to embrace the experience revolution, what do you do about it?

Customer Stories

See how the cognitive bank is helping IBM clients and their customers today.

USAA maintains exceptional service for its members

Bank of Montreal embraces mobile banking

BoM becomes the first Canadian bank to enable customers to open a bank account on their mobile device.

USAA maintains exceptional service for its members

Royal Bank of Canada launches RBC Embark

USAA maintains exceptional service for its members

Bank of China creates smarter solutions for their customers

Speak with an IBM Banking & Financial Markets expert!