"We’re using deeper, more personalized insights into our customers’ needs to shape every aspect of how we interact with them."

Alejandro Valenzuela del Rio

Chief Executive Officer, Banorte

Overview

Fueled by increasing data types and sources, analytics-based insights are redefining what's possible for the banking industry. Customer analytics provide banks the means to intelligently manage previously unmanageable volumes of data—creating strategic and competitive differentiation in how you service your customers, manage risk, and improve operational effectiveness.

How it works

By turning data into deeper insights, you can make more confident decisions and take action faster. Use extensive analytics capabilities, so you can:

  • Leverage information, people, perspectives, and decisions at the point of impact to drive better outcomes
  • Find deeper insights and drive real-time actions
  • Uncover opportunities in all types of data, from a variety of sources within and beyond your organization
  • Understand what happened, what will happen, and what should happen
  • Engage both business and technical users to uncover opportunities and address big issues
  • Operationalize analytics into business processes

The benefits

Our comprehensive solutions help you reveal hidden patterns and relationships, and understand your data through powerful automated visualization.

Additional resources

Executive Report

Banking Redefined: Disruption, transformation, and the next-generation bank

Learn how traditional banks need to transform in order to meet industry demands and overcome new challenges.

News

ING Direct Australia turns to IBM to engage younger online and mobile banking consumers

ING attracts new customers by managing their daily expenses and helping plan their financial future while on the go.

Meet our experts

Danny tang

Danny Tang

WW Channel Transformation Leader: Front Office Digitization

Boxley

Boxley Llewellyn

Global Retail Banking Director

Saket Sinha

Kwafo Ofori-Boateng

Global Director - Front Office Transformation Solutions

Meet our experts

Danny tang

Danny Tang

WW Channel Transformation Leader: Front Office Digitization

Boxley

Boxley Llewellyn

Global Retail Banking Director

Saket Sinha

Kwafo Ofori-Boateng

Global Director - Front Office Transformation Solutions

Meet our experts

Danny tang

Danny Tang

WW Channel Transformation Leader: Front Office Digitization

Boxley

Boxley Llewellyn

Global Retail Banking Director

Saket Sinha

Kwafo Ofori-Boateng

Global Director - Front Office Transformation Solutions

Speak with an IBM expert!

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