CASE STUDY: Daimler moovel

IBM and Daimler moovel create revolutionary car-sharing app

Daimler pioneered the first free-floating carsharing concept car2go. At this time, app and cloud technology did not exist or where fairly rudimentary. With support of IBM's solutions and expertise, Daimler’s subsidiary moovel GmbH is now able to successfully develop state-of-the-art apps.

"We are in the mobility business basically. Being part of an automotive company. We're doing business in an area an automotive company typically isn't operating, whcih is implementing cool services for our customers and IBM as a provider is providing solutions for that."

Helmuth Ritzer



This solution enables you to personalize and deepen customer relationships, and increase revenue by developing value-add services. Make insight-driven improvements to your marketing, sales, service, and product development functions by leveraging the wealth of data generated by vehicle sensors, vehicle applications, and driver interactions.

How it works

Using Watson IoT platform based on open standards, along with cloud and mobile technologies, we can help you integrate data from vehicles, devices, and systems, so you can:

  • Develop new services to create an integrated customer experience based on connected vehicle data
  • Achieve new levels of personalization by creating one-to-one dialogue with consumers
  • Connect the automotive experience to the larger ecosystem of connected devices and services
  • Deliver insight into vehicle operation by analyzing in-vehicle data and repair data

How you benefit

Our solution uses Watson IoT platform based on open standards, along with cloud and mobile technologies, to make it possible for you to develop new services and business models. Ultimately allowing you to provide drivers with greater safety, service, and convenience.

Additional resources


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Meet our Automotive experts

Stefan Schumacher

Stefan Schumacher

Director - Global Automotive Solutions

Thomas Bartsch

Thomas Bartsch

Senior Managing Consultant - Global Automotive CoC - Embedded Systems, Aftersales, Connected Car

Naghmana Majed

Naghmana Majed

Industry Leader, Automotive / A&D Industry - Global Solution Center

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