Connect with today’s digitally sophisticated consumers in new ways by capturing and collating information at every touch point, enabling personalized and immersive experiences. By building a consumer engagement strategy based on deep customer insights, you can improve the entire commerce lifecycle while creating long-lasting customer relationships.

How it works

By integrating information gathered from web, social, call centers, the dealer, and in-vehicle, you can build a 360-degree view of your customer, wherever and however they choose to engage. Using an enterprise-class big data and analytics platform along with cutting-edge interactive technologies, you can:

  • Build an enduring profile of each individual customer’s likes and dislikes
  • Predict customer behavior
  • Deliver tailored next-best actions across channels
  • Engage customers in exciting new ways
  • Provide valuable planning information to your product development, supply chain, and sales functions

How you benefit

Through Consumer Intelligence and Engagement, you will achieve a greater and more predictable return on your marketing spend, by targeting the right campaigns at the right potential customers at the right time. By fully understanding who your customers are – and who they aren’t – you can streamline the lifecycle of your product operation.

Additional resources

Executive Report

The business of social business: Automotive Industry

Learn what works and how it's done when it comes to social business in the automotive space.


Visualize customer journeys with Watson Customer Experience Analytics

Visualize the entire customer journey and make it easier to act on data across channels to help target key segments and drive conversions.


Watson Commerce: Combining business expertise with the power of cognitive insights

IBM Watson Commerce combines business expertise with cognitive insights to better understand customer preferences, behaviors, and market influences.

Meet our Automotive experts

Russell Gowers

Russell Gowers

Global Solution Leader for Transform Automotive Retail

Dennis Ephlin

Dennis Ephlin

Auto CoC, SME Customer Experience, Digital Transformation, Smarter Marketing Global Business Services

Benjamin Kay

Benjamin Kay

Social Media - Senior Managing Consultant, IBM Software Sales

Would you like to speak with an IBM Automotive expert?

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